Thumbnail image of the cover of a Selligent Case Study titled “SBS: Revealed! How a wildly popular TV reality show optimized customer experience with the power of marketing technology”

SBS: Revealed! How a wildly popular TV reality show optimized customer experience with the power of marketing technology

“De Mol” (“The Mole”) is a hit Belgian TV show on SBS’ Play4 channel. SBS wanted to revamp its digital voting platform to provide viewers with a more seamless, personalized experience when they go online to vote each week for who they think is the mole.

Working with digital agency Emakina and utilizing Selligent Marketing Cloud, SBS built a new voting system and developed an engaging digital campaign to heighten viewer experience. Read how Selligent’s key functionalities were used to:

  • More efficiently collect & integrate data with existing tech infrastructure
  • Ensure all users, known & unknown (existing/new customers), were authenticated & could easily log in or create a new account to vote
  • Fully integrate all users in automated marketing flows, to receive the right, personalized emails
  • Manage voting for over one million viewers/week & 1,000+ data calls/minute
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