Ready for 2025? We’ve gathered tips from various experts—including our Marigold subject matter experts—to help you build a results-driven email marketing program, with upleveled results by this time next year.
Whether your financial services company aims to acquire new customers, retain existing clients, strengthen current relationships, or achieve another goal, automated email marketing journeys are essential to your success.
There’s much that goes into a successful email marketing campaign. Even the most savvy marketers can benefit from some reassurance before pressing send.
From martech consolidation to the operationalisation of AI, Forrester’s expert insights reveal what CMOs need to know to streamline operations, boost efficiency, and seize emerging opportunities in 2025.
AI and the Future of Lifecycle Marketing in Financial Services
Watch an inspiring discussion between industry experts Justin Orgel, Sr. Director of Enterprise Strategy at Marigold and Rutger van Faassen, thought leader and (F)influencer on AI and the Future of Lifecycle Marketing in Financial Services.