Smart targeting triples conversions

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Consolidation vs. integration: What’s the right martech move for European marketing leaders?

Marketing leaders across Europe are under pressure to do more with less. Budgets are shrinking. Expectations keep rising. Every customer interaction needs to feel personal.
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Blog

Simplify or specialize? A CTO’s checklist for smarter martech architecture

What’s the better move? Consolidate into one platform or integrate best-of-breed tools? The answer depends on your architecture, data strategy, and your appetite for complexity.
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Turning automation into engagement: How marketers grow LTV

Why LTV is a metric that matters
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Tape à l’Œil - Smart email targeting drives 3× conversions

Smart email targeting drives 3× conversions
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How connected data fuels personalized, cross-channel customer experiences

With customer expectations for seamless experiences at an all-time high, marketers are under pressure to deliver personalization across distributed teams, languages, and compliance environments.
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5 expert tips for marketers to build relevant cross-channel journeys

Everyone is talking about seamless cross-channel experiences. But what does it take to make them work? We asked Tim Vrijsen, who leads Marigold’s solution consulting team in Europe, to share his top five tips for doing it well.
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