Imagine if every purchase – or perhaps even every interaction – presented an opportunity to earn points, unlock levels or win a prize. You’d come back for more, wouldn’t you? That’s the power of gamification.
The quick-service restaurant (QSR) sector is evolving fast, driven by high customer expectations for speed, convenience, and a personalised experience. Amidst economic shifts, the pressure on QSR marketers to adapt and thrive has never been higher.
Sunweb’s Data-Driven Upsell Campaign That Saw a 75% Open Rate
Sunweb is a leading European travel group, operating exclusively online to deliver package holidays to alluring winter and sun sports destinations. With over one million happy clients, Sunweb was looking to leverage their existing consumer data to drive ancillary bookings– meaning extra services or packages added to supplement a customer’s current vacation package.