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2024 European Consumer Trends Index

The latest consumer insights into marketing channels, messaging engagement, brand loyalty, data privacy and more

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Guides

2024 Gamification Guide for QSRs

Imagine if every purchase – or perhaps even every interaction – presented an opportunity to earn points, unlock levels or win a prize. You’d come back for more, wouldn’t you? That’s the power of gamification.

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Guides

QSR Marketing in 2024: Tactics & Insights

The quick-service restaurant (QSR) sector is evolving fast, driven by high customer expectations for speed, convenience, and a personalised experience. Amidst economic shifts, the pressure on QSR marketers to adapt and thrive has never been higher.

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Guides

The Complete Guide to Zero-Party Data

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Case Studies

Sunweb’s Data-Driven Upsell Campaign That Saw a 75% Open Rate

Sunweb is a leading European travel group, operating exclusively online to deliver package holidays to alluring winter and sun sports destinations. With over one million happy clients, Sunweb was looking to leverage their existing consumer data to drive ancillary bookings– meaning extra services or packages added to supplement a customer’s current vacation package.

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Blog

Better real-time personalisation with Marigold

Learn how Marigold makes it easy to use real-time personalisation at time-of-open to improve e-mail

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Blog

What Marketers can learn from Taylor Swift

Discover what marketers can learn from Taylor Swift’s marketing mastermind and her customer-first approach.

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