Consolidation vs. integration: What’s the right martech move for European marketing leaders?
Marketing leaders across Europe are under pressure to do more with less. Budgets are shrinking. Expectations keep rising. Every customer interaction needs to feel personal.
Simplify or specialize? A CTO’s checklist for smarter martech architecture
What’s the better move? Consolidate into one platform or integrate best-of-breed tools? The answer depends on your architecture, data strategy, and your appetite for complexity.
How connected data fuels personalized, cross-channel customer experiences
With customer expectations for seamless experiences at an all-time high, marketers are under pressure to deliver personalization across distributed teams, languages, and compliance environments.
5 expert tips for marketers to build relevant cross-channel journeys
Everyone is talking about seamless cross-channel experiences. But what does it take to make them work? We asked Tim Vrijsen, who leads Marigold’s solution consulting team in Europe, to share his top five tips for doing it well.