2024 European Consumer Trends Index

The latest consumer insights into marketing channels, messaging engagement, brand loyalty, data privacy and more

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Case Studies

Hunkemöller increased orders by 61% with the power of Marigold AI

Hunkemöller, a leading European lingerie brand with over 900 stores in 25 countries, noticed that their customers were receiving multiple email campaigns at the same time. This meant that Hunkemöller competed with themselves for attention in their customers’ inboxes.
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Guides

7 Ways to Gamify Your Email Campaigns

Marketers who use gamification as a zero-party data collection strategy are able to take the interests their customers have expressed and use those preferences to build smarter segments and personalised campaigns.
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Videos

Uncovering key trends with the DMA’s 2024 Email Benchmarking Report

https://go.meetmarigold.com/en-gb/dma-webinar-od-cd
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Guides

5 Steps Travel and Hospitality

Selecting the right email marketing platform is critical for brands who seek to cultivate genuine relationships, foster loyalty and ultimately drive more bookings. This eBook serves as a comprehensive guide for travel and hospitality marketers tasked with locating the best marketing platform for their business.
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Guides

Email Accesibility Guide for Marketers

Almost one in ten Europeans lives with vision impairment or blindness, according to the World Health Organisation. It’s likely that some of them are on your send lists and might struggle to see or read your messages. Which brings us to the following question: how can we make our marketing campaigns inclusive for all?
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3 Ways to Enhance Brand Consistency

Consistency of image and tone of voice is crucial to strengthening your brand in the marketplace. But as your organisation grows and more teams are involved in producing campaigns, it becomes increasingly difficult for your brand to maintain that unified identity.
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