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Conditional Love: The Relationship Between Data and Personalization that Keeps Customers Faithful

Not only are 58% of consumers in Europe happy to pay more to purchase from their favored brands – merely a third (33%) are not loyal to any particular brands. But what makes them loyal?

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Consumer Trends Index 2023 for Europe

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Conditional Love: The Relationship Between Data and Personalization that Keeps Customers Faithful

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The Power of Progressive Profiling and Scaling Customer Data Across Brands

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More Than a Product Quiz: Zero-Party Data Across the Customer Lifecycle

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Hackathon 2023: The Rise of the AI Chatbot

Many felt that this year’s hackathon culminated into a playing field of some very strong contenders. Hosted from Belgium, we welcomed team members from India, Canada and the U.S., whilst our subscription sheet listed people from Engineering, Support, Services, Marketing and Deliverability.

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Courir - Footwear Retailer Battles Abandoned Carts With Personalized Product Recommendations

French footwear retailer Courir developed an email campaign with personalized product recommendations to reach shoppers who did not convert.

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