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The Complete Guide To Zero-Party Data in 2023

This paper will show rather than merely tell, with successful stories from leading brands who are leveraging interactive experiences and next-gen loyalty programs to learn more about their customers and deliver better personalization across the entire customer lifecycle.

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Blog

3 Questions with Rima Deming about the Gmail Account Deletion

We sat down with Principal Marketing Consultant on our Global Strategy Team, Rima Deming to get the lowdown on everything marketers need to know about the recent changes.

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Guides

The Selligent Awards Lookbook 2023

Every year, Selligent celebrates and awards those brands which exhibit distinction and excellence in marketing.

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Blog

3 Simple Ways to Personalise Marketing Emails to Boost Sales

In order to deliver emails that truly resonate, marketers need to deliver personalised messaging that shows empathy and an understanding of an individual’s likes

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Blog

5 Tips for Improving Email Deliverability to Increase ROI

Deliverability isn’t always revered as the most stimulating of topics, but the ability to deliver messages to the inbox of your prospects and customers is crucial : here's our tips!

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Blog

Relationship Marketing Across the Entire Customer Lifecycle: How Does Your Organization Stack-up?

Our Relationship Marketing Assessment will help you examine the strategy and performance of your engagement strategies across the entire customer lifecycle.

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Blog

Zero-Party Data: Turning Insights into Action

In a landscape where brands have the opportunity to gather huge amounts of self-reported consumer preference data, personalization is all too often a buzzword rather than a cornerstone of a marketing strategy.

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