More Than a Product Quiz: Zero-Party Data Across the Customer Lifecycle

When it comes to walking the line between personalization and creepy marketing, Forrester Analyst Stephanie Liu is the expert. In this Signals22 video session, she’ll explore how the death of the cookie, otherwise known as data deprecation, will disrupt how many marketers operate – and how zero-party data is the solution many marketers are looking for.

Watch the video
Filters
Industry
Topic
Case Studies

Courir - Footwear Retailer Battles Abandoned Carts With Personalized Product Recommendations

French footwear retailer Courir developed an email campaign with personalized product recommendations to reach shoppers who did not convert.
Learn More
Blog

The Consumer Trends Making Waves in 2023 [Report]

The Latest Global Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty
Learn More
Blog

Relationship Marketing: The Human Approach to Marketing

Download our new guide to learn more about the stages and use cases that define Relationship Marketing, and how following that journey can deliver the loyalty, advocacy, and revenue that you’ve been leaving behind
Learn More
Guides

Relationship Marketing Guide - Create the customer relationships that last

This guide shows how to start your journey to Relationship Marketing with acquisition, engagement, personalization and retention strategies.
Learn More
Videos

Marketing Coffee Chat: An Interview with Prixa Phrasathane, Chief Digital Officer at VeryChic

VeryChic shares the importance of data in a casual coffee chat, including how Selligent allows marketers flexibility for optimal results and explores VeryChic’s data-first approach to marketing with Selligent Marketing Cloud.
Learn More
Case Studies

Botanic - How Botanic Shifted To A Personalized Messaging Strategy To Build More Meaningful Relationships With Its Customers

Selligent client Botanic increases customer engagement by personalizing post-purchase email marketing
Learn More