Selligent Marketing Cloud makes it simple to centralize data coming from all your data sources in one location, and consolidate consumer activity, wherever it happens, through a single consumer profile.
Make data exchange a breeze, with customizable real-time and batch transfers that can easily be handled by your marketing team.
Link behavioral and situational data from every customer touchpoint, with 360° view customer data profiles.
Create customizable integrations with any 3rd-party system, to keep all of your data unified.
Changing systems is daunting no more, with our proven, partner-driven method for successful migration. Get Selligent Marketing Cloud up and running faster, so you can reap the benefits sooner.
See what else Selligent Marketing Cloud can do
A business may have multiple goals during its life cycle: building a reputation among its target, lead generation, boosting sales of its products or services, increasing customer loyalty, etc. To achieve these goals, marketers are creating more and more sophisticated strategies, combining inbound marketing and data. They will often harness several channels (social media, apps, websites, etc.) and deploy maximum content personalisation in their communication channels.
Having a good understanding of a customer’s needs therefore proves essential in setting up an effective campaign and creating a personalised customer journey. Selligent Marketing Cloud is a data driven marketing solution that connects to the various APIs of the technologies owned by the business (CRM, etc.) in order to consolidate all their data sources. This makes it possible to analyse all the information collected and to facilitate the creation of diverse audiences.
The marketer can then easily construct a communication plan in line with the behaviour of its customers or prospects. They will be able to adapt the message according to target type (lead or customer) and active channels, and implement a real-time marketing strategy to send the campaign to the right audience at the right time.
Selligent Marketing Cloud enables businesses to avoid wasting time when developing their campaigns. This solution optimises and automatises a range of tasks so that marketers can put in place their communication plan as quickly as possible.
Selligent Marketing Cloud boosts the effectiveness of your campaigns, without repercussions on your costs. This solution has the ability to connect to APIs (CRM, CDP) in order to analyse data sources on your behalf. Thanks to AI, marketers can obtain recommendations as to the content marketing strategy to deploy: what subject line might be used to increase the chance of your message being opened? Which digital channel should be activated to share your offer: social media, email or website? Your campaign will be more impactful and will therefore be more likely to persuade your customer and prospects.
Selligent by Marigold: where relationships take root.