360° marketing intelligence

Selligent Marketing Cloud makes it simple to centralize data coming from all your data sources in one location, and consolidate consumer activity, wherever it happens, through a single consumer profile.

Rapid Onboarding & Integration
Merge our platform with your entire martech stack in weeks, not months
Multiple Active Data Sources
Make all of your data consolidated and actionable, with quick and seamless integration
360° View Customer Data Profiles
Get a full data picture of every customer, to drive intelligent actions at scale

Let us show you what you can do with Selligent Marketing Cloud


Featured Applications

  • Turn unknown browsers into known contacts

    Make use of mutually valuable data collection and identify anonymous contacts through engaging value exchange

  • Import, centralize, and export your data, for every source

    Make data exchange a breeze, with customizable real-time and batch transfers that can easily be handled by your marketing team.

  • Go way beyond what your CRM system can do

    Link behavioral and situational data from every customer touchpoint, with 360° view customer data profiles.

  • Easily sync with your e-commerce, CRM, mobile, and display partners

    Create customizable integrations with any 3rd-party system, to keep all of your data unified.

  • Our partner network helps you get Selligent Marketing Cloud going fast

    Changing systems is daunting no more, with our proven, partner-driven method for successful migration. Get Selligent Marketing Cloud up and running faster, so you can reap the benefits sooner.

Our powerful technology helps you make marketing personal.

  • Zero Party Data Management
  • Open Architecture
  • Sophisticated, Extensible Data Integrations
  • Data Flexibility
  • Data Protection and GDPR/CCPA
  • OOTB & Custom Connectors
  • Intuitive APIs

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All Features

Why is customer data centralisation such an important asset for your marketing strategy? 

A business may have multiple goals during its life cycle: building a reputation among its target, lead generation, boosting sales of its products or services, increasing customer loyalty, etc. To achieve these goals, marketers are creating more and more sophisticated strategies, combining inbound marketing and data. They will often harness several channels (social media, apps, websites, etc.) and deploy maximum content personalisation in their communication channels. 

Having a good understanding of a customer’s needs therefore proves essential in setting up an effective campaign and creating a personalised customer journey. Selligent Marketing Cloud is a data driven marketing solution that connects to the various APIs of the technologies owned by the business (CRM, etc.) in order to consolidate all their data sources. This makes it possible to analyse all the information collected and to facilitate the creation of diverse audiences. 

The marketer can then easily construct a communication plan in line with the behaviour of its customers or prospects. They will be able to adapt the message according to target type (lead or customer) and active channels, and implement a real-time marketing strategy to send the campaign to the right audience at the right time.

What are the benefits of using a solution such as Selligent Marketing Cloud? 

Selligent Marketing Cloud enables businesses to avoid wasting time when developing their campaigns. This solution optimises and automatises a range of tasks so that marketers can put in place their communication plan as quickly as possible. 

Selligent Marketing Cloud boosts the effectiveness of your campaigns, without repercussions on your costs. This solution has the ability to connect to APIs (CRM, CDP) in order to analyse data sources on your behalf. Thanks to AI, marketers can obtain recommendations as to the content marketing strategy to deploy: what subject line might be used to increase the chance of your message being opened? Which digital channel should be activated to share your offer: social media, email or website? Your campaign will be more impactful and will therefore be more likely to persuade your customer and prospects. 

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