Journey Customization

Content personalisation according to the customer journey

Optimize your marketing results by building drag-and-drop, no-code journeys that mirror and activate your audience wherever they are, with behavior triggers and retargeting.

Every Channel, One Journey
Follow your customers everywhere they go, across all channels in a single journey
Drag-and-Drop Journey Builder
Develop no-code customer journeys with ease
Automated Segmentation & Retargeting
Adapt and segment in real-time with retargeting to boost conversions

Let us show you what you can do with Marigold Engage

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Featured Applications

  • Optimize your customer experience, by linking channels and behavior

    Create comprehensive customer journeys, without any coding, following your users to every channel they use, and triggering messaging based on their interactions.

  • Execute perfectly every time, with previews and proofing

    Preview and approve every campaign and message before your customers see it, with delivery optimization testing, live data sampling, and automated responsive design generation, to keep your customer relationships flawless.

  • Keep your marketing moments fresh, rather than frustrating customers

    Ensure your message frequency remains always welcome, at the user, campaign, channel, or program level, with simple drag-and-drop prioritization and global oversight rules.

Our technology helps you make powerful marketing personal

  • Send Time Optimization
  • Cadence Management
Guides
  • Thanks to Selligent, we were able to leverage key capabilities including an input component, a redirect component, data components, and a journey map based on triggers. Just as importantly, the tracking capabilities Selligent built for this campaign have been leveraged for other lead generation campaigns, including deposit and credit card campaigns, external landing page forms, and other contests.
    Maggie Tomasek
    Manager of Marketing Special Projects at Alliant Credit Union
    54.95 %
    conversion rate
    40.66 %
    open rate for email to prospects
  • Because of the powerful possibilities within Selligent, we were able to run our A/B tests quickly, differentiate on product recommendations and execute our campaign smoothly.
    Tim van den Berg
    CRM Campaign Lead
    23 %
    uplift in online orders
    5 %
    uplift in online order revenue
  • Our team was delighted with the results of our first Selligent campaign. Prior to automation, we were doing our best to deploy multichannel campaigns to prospects based on where we thought they were in the customer lifecycle. But without integrated data, our best efforts were hindered. With Selligent, we’re able to leverage consumer insights, create more relevant messaging across channels, and as a result, generate higher-quality leads.
    Elena Nikitina
    Vice-president, marketing & channel development
    32 %
    increase in email open rates
    31 %
    decrease in time for team to deploy email campaign

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Related Features

See what else Marigold Engage can do

Real-Time Audiences

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Personalized Content

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Reporting & Optimization

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All Features

 

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