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The Complete Guide To Zero-Party Data in 2023

This paper will show rather than merely tell, with successful stories from leading brands who are leveraging interactive experiences and next-gen loyalty programs to learn more about their customers and deliver better personalization across the entire customer lifecycle.

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Blog

The Relationship Marketer’s Guide for Back-to-School in 2023

How marketers can win this back-to-school? Get all the trends, data and actionable insights for back-to-school in 2023 in this guide.

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Blog

5 Email Marketing Stats You Probably Don't Know

Marketing stats can empower you to make better investments, align closer with consumer needs and get closer to your customers in the moments that matter.

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Blog

3 Questions with Rima Deming about the Gmail Account Deletion

We sat down with Principal Marketing Consultant on our Global Strategy Team, Rima Deming to get the lowdown on everything marketers need to know about the recent changes.

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Blog

3 Simple Ways to Personalise Marketing Emails to Boost Sales

In order to deliver emails that truly resonate, marketers need to deliver personalised messaging that shows empathy and an understanding of an individual’s likes

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Blog

5 Tips for Improving Email Deliverability to Increase ROI

Deliverability isn’t always revered as the most stimulating of topics, but the ability to deliver messages to the inbox of your prospects and customers is crucial : here's our tips!

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Blog

Relationship Marketing Across the Entire Customer Lifecycle: How Does Your Organization Stack-up?

Our Relationship Marketing Assessment will help you examine the strategy and performance of your engagement strategies across the entire customer lifecycle.

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