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Smart targeting triples conversions

Find out how Tape à l’Œil built a smarter, data-driven strategy focused on real customer interactions rather than false signals.

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Blog

Insights from the DMA’s Benchmarking Report

See what 400 billion emails reveal about smarter email engagement, and how marketers can earn trust and drive results in customers’ inboxes.

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Case Studies

How HEMA achieved +17% online revenue with personalized engagement across the customer journey

Discover how HEMA launched 19 data-driven campaigns, delivering relevant, creative touchpoints across the entire customer lifecycle.

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Blog

Consolidation vs. integration: What’s the right martech move for European marketing leaders?

Marketing leaders across Europe are under pressure to do more with less. Budgets are shrinking. Expectations keep rising. Every customer interaction needs to feel personal.

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Blog

Simplify or specialize? A CTO’s checklist for smarter martech architecture

What’s the better move? Consolidate into one platform or integrate best-of-breed tools? The answer depends on your architecture, data strategy, and your appetite for complexity.

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Blog

Turning automation into engagement: How marketers grow LTV

Why LTV is a metric that matters

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Case Studies

Tape à l’Œil - Smart email targeting drives 3× conversions

Smart email targeting drives 3× conversions

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