Lessons for Back-to-School Marketers

After the holidays, back-to-school is the most lucrative selling season for retail brands. Those that win are implementing strategies that put the customer at the heart of everything, from acquisition through to loyalty. Get our latest ebook to learn how to do just that, and see real campaign examples of brands turning theory into reality.

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Videos

Deliverability: How Engagement Drives Your Reputation

Watch this inspiring presentation from Selligent's Director of Deliverability Services to find out more about deliverability, prepare for your future campaigns and improve your brand reputation.
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Videos

Expert Talks: Marketing to Gen Z - A Fresh Approach to Reach a New Generation of Consumers

This webinar recording offers a look at new data and fresh insights around Gen Z: their motivations, behaviours, and preferences.
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Videos

Personalized Upsell Campaign Boosts Revenue & Customer Engagement: a Client Success Story

This video case study shares how leading travel group Sunweb delivered a personalized email marketing upsell campaign, boosting customer engagement and revenue.
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Videos

Keeping Customers Engaged During Pandemic Lockdown with Personalized Email Journeys: a Client Success Story

In this video, you’ll learn how HotelSpecials succeeded with this agile approach, increasing customer open rates, interaction, satisfaction, and leads.
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Videos

Personalization Delivers Holiday Magic to Young Customers: a Client Success Story

When the pandemic forced stores closures everywhere, fashion retailer JBC wanted to find a way to still bring some holiday magic to its youngest customers. Watch the video to find out how they used creative personalization to do it!
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Videos

Navigating an Evolving Privacy Environment

Apple’s Mail Privacy Protection announcement has left many wondering what this means for the future of email. To help you understand these changes and their impact on the marketing community – and to consider the opportunity this presents to all of us to think and engage differently– we hosted a special webinar event on Apple’s Mail Privacy Protection.
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