Platform | Reporting & Optimization

Understand Every Interaction and Optimize Accordingly

Building and maintaining customer relationships requires iteration informed by analysis, and Selligent Marketing Cloud gives you the tools to test, understand, and adjust to your audience.

Actionable Intelligence
Analysis reports that help you iterate campaigns and interactions more effectively
Automated Testing
A/B and multivariate testing protocols use scientific processes to drive your marketing success
Real-Time Monitoring & Custom Dashboards
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Featured Applications

  • Discover what resonates with your customers

    Easily incorporate automated tests at every step of your customer’s journey, to optimize messaging based on real-world evidence, and leverage these results to form revenue-driving benchmarks.

  • Marketing happens in the moment, so meet your customers there

    Make program improvements immediately and on the fly, with clickstream data that is gathered and updated in real time, so you get pulse reporting as soon as your campaign starts generating activity.

  • Reports that reflect what you care about, and what makes you money

    You need instant access to your critical KPIs, not an out-of-the-box dashboard that gives you irrelevant metrics. Both our standard and custom reporting features allow you to pin any key KPIs to your dashboard, giving you the ability to set dashboards based on permission and user roles.

Our technology helps you make powerful marketing personal

  • A/B & Multivariate Testing
  • Real-time Monitoring
  • Activity Dashboards
  • Customized Dashboards
  • Selligent Data Studio
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Related Features

See what else Selligent Marketing Cloud can do

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Real-Time Audiences

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Selligent-Icon-Feature-Personalized-Content

Personalized Content

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Selligent-Icon-Feature-Journey-Customization

Journey Customization

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All Features

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