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2024 European Consumer Trends Index

The latest consumer insights into marketing channels, messaging engagement, brand loyalty, data privacy and more

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Case Studies

Sunweb’s Data-Driven Upsell Campaign That Saw a 75% Open Rate

Sunweb is a leading European travel group, operating exclusively online to deliver package holidays to alluring winter and sun sports destinations. With over one million happy clients, Sunweb was looking to leverage their existing consumer data to drive ancillary bookings– meaning extra services or packages added to supplement a customer’s current vacation package.

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Case Studies

Hunkemöller increased orders by 61% with the power of Marigold AI

Hunkemöller, a leading European lingerie brand with over 900 stores in 25 countries, noticed that their customers were receiving multiple email campaigns at the same time. This meant that Hunkemöller competed with themselves for attention in their customers’ inboxes.

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Case Studies

Pimkie drives 100,000 visitors to local in-store events with automated multi-channel solution

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Case Studies

How Vertbaudet Increased Conversion by 49% with a Cross-Channel Strategy

Automation optimizes the performance of email campaigns, which is exactly how Vertbaudet turned their welcome campaign into a conversion strategy.

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Case Studies

Courir - Footwear Retailer Battles Abandoned Carts With Personalized Product Recommendations

French footwear retailer Courir developed an email campaign with personalized product recommendations to reach shoppers who did not convert.

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Case Studies

Botanic - How Botanic Shifted To A Personalized Messaging Strategy To Build More Meaningful Relationships With Its Customers

Selligent client Botanic increases customer engagement by personalizing post-purchase email marketing

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