Customer Data Platform: for impactful marketing

Integrate

Centralize and streamline your data sources
Automate

Sharpen your marketing workflows with AI
Execute

Bring every channel into a single journey

Individual Features
Real-Time Audiences

Evolving, data-driven audiences
Personalized Content

Pointed messaging at the perfect moment
Journey Customization

Flexible, no-code, cross-channel journeys
Reporting & Optimization

Strategically report, retarget, and iterate
Zero-Party Data

Empower your marketing teams

What's New

Retail

Drive conversions, loyalty and ROI with personalization
Media, Publishing & Entertainment

Recruit and retain subscribers more effectively
Travel & Hospitality

Personalize the booking experience wherever your customers go
Financial Services

Combine security with unprecedented marketing capabilities
Other Industries

Personal marketing made powerful, for leaders in every industry

All Case Studies

Explore the Benefits of Being a Selligent by Marigold Partner
Agency Partners

Deep industry knowledge. Strong Selligent by Marigold platform expertise. Trusted advisors for our mutual clients.
Technology Partners

Systems integrators. Technology experts. Adept at leveraging the Selligent by Marigold platform for new revenue opportunities.
Reseller Partners

Agencies & integrators work with our team to reap the rewards of selling our solution.

Our Partner Network

Blog
Case Studies
Guides
Videos
Experiences and Quizzes

All Resources

An end-to-end platform built for the complexity of modern marketing

Selligent by Marigold empowers marketers to integrate evolving data sets, harness automation for customization, and execute personalized marketing at scale.

Integrate

Integrate customer data from your entire stack in real time

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Automate

Expand your marketing capabilities with powerful automation

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Execute

Reach your customers wherever they are with omnichannel execution

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Our platform puts the power to make marketing personal at your fingertips

Real-Time Audiences

Personalized Content

Journey Customization

Reporting & Optimization

Real-Time Audiences

Bringing your marketing messaging to the right people at the right time requires an understanding of who and where they are in real-time. Selligent by Marigold does it for you.
Learn More about Real-Time Audiences
Personalized Content

Build lasting trust and connections by bringing meaningful marketing moments, personalized by data, to all of your customers, wherever they are.
Learn More about Personalized Content
Journey Customization

Optimize your marketing results by building drag-and-drop, no-code journeys that mirror and activate your audience wherever they are, with behavior triggers and retargeting.
Learn More about Journey Customization
Reporting & Optimization

Building and maintaining customer relationships requires iteration informed by analysis, and Marigold Marketing Cloud gives you the tools to test, understand, and adjust to your audience.
Learn More about Reporting & Optimization

Marketing Campaigns that drive business results

Speed To Market

Integrate Marigold Marketing Cloud with your existing martech stack, ingest all your data, and start running data-driven omnichannel campaigns in just a few weeks.

Extensive Partner Network

Working with our agency and technology partners means better results, so you can maximize Marigold Marketing Cloud’s potential, regardless of the size of your internal marketing team.

Enterprise Security & Compliance

The only thing more important to us than leveraging your data for actionable marketing insights is keeping it safe. That’s why enterprise-grade data security and compliance are our mandate.

Commitment to Client Success

From adoption to optimization, our dedicated client success managers and account teams take the time to learn your business, and help you maximize Marigold Marketing Cloud to meet your business goals.

See everything you can do with Marigold Marketing Cloud

Request a Demo

What’s New

From AI to analytics, our platform is constantly evolving, to ensure that your marketing possibilities meet the needs of every single consumer.

The events team put in a huge amount of time to get this virtual event off the ground in a scarily short period of time. Without Marigold, we would not have been able to help them turn this around so quickly and with such great results! We… now have insights which will add an additional revenue stream for Hearst.

Suz Brownlie

Senior CRM Manager, Hearst UK

64 %

open rates

9.5 K

registered shoppers in just 2 weeks
In just a four-week campaign, our members referred over 7,000 new prospects and we added 150 new members. Marigold allowed us to utilize key tracking capabilities which we are now leveraging for other lead generation campaigns.

Maggie Tomasek

Manager of Marketing Special Projects, Alliant Credit Union

54.95 %

conversion rate

40.66 %

open rate for email to prospects
Selligent enabled us to do this in a way that was easy to implement and track. All of these efforts have proven to be enormously appealing to our customers and have kept us connected in this critical time.

Thomas Limmer

Director, Digital Services & eCommerce

35 %

email open rate for new newsletters

14 %

clickthrough rate