2024 European Consumer Trends Index

The latest consumer insights into marketing channels, messaging engagement, brand loyalty, data privacy and more

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DMA’s Email Benchmarking Report 2024

Are you wondering how your emails stack up against industry benchmarks?
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2024 Retail Trends Guide

What really matters for retailers in 2024? How is consumer behaviour changing? Which strategies are savvy marketers leveraging to stay competitive?
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7 Ways to Gamify Your Email Campaigns

Marketers who use gamification as a zero-party data collection strategy are able to take the interests their customers have expressed and use those preferences to build smarter segments and personalised campaigns.
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5 Steps Travel and Hospitality

Selecting the right email marketing platform is critical for brands who seek to cultivate genuine relationships, foster loyalty and ultimately drive more bookings. This eBook serves as a comprehensive guide for travel and hospitality marketers tasked with locating the best marketing platform for their business.
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Email Accesibility Guide for Marketers

Almost one in ten Europeans lives with vision impairment or blindness, according to the World Health Organisation. It’s likely that some of them are on your send lists and might struggle to see or read your messages. Which brings us to the following question: how can we make our marketing campaigns inclusive for all?
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3 Ways to Enhance Brand Consistency

Consistency of image and tone of voice is crucial to strengthening your brand in the marketplace. But as your organisation grows and more teams are involved in producing campaigns, it becomes increasingly difficult for your brand to maintain that unified identity.
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