With practical insights backed by social psychology and behavioural economics, this guide will equip you with tools to craft powerful, human-centred marketing campaigns.
Today's consumers are frustrated with standardised marketing tactics lacking in personalisation. They want to be treated as individuals. And they spend their money with brands that transcend outdated marketing methods.
Marigold’s latest research surveyed 21,700 consumers in the UK, France and the US to rank 85 top retail brands on what matters most in building meaningful customer relationships.
Financial services marketers need a robust marketing platform that facilitates growth, drives revenue, and allows for innovative ways to reach existing and new clients.