Keep your messaging fresh and engaging, wherever your customers are
Live Content brings real-time context to your messaging, optimizing when, where, and how customer interactions happen. Enhance your content based on device type, create urgency with countdown clocks, and provide product recommendations based on weather, temperature, and previous purchase or interest.
Let Marigold Recommendations AI guide your content personalization
Personalization en masse requires attention to detail that can only be achieved through AI. Marigold Recommendations Smart Content uses machine learning algorithms to deliver content recommendations in real-time, based on behavioral and contextual data.
Be at the top of whatever inbox they’re looking at, right when they’re looking
Learn and leverage customer behavior, through artificial intelligence and behavioral retargeting, to achieve optimal send times, leading to higher open and interaction rates.
Complex marketing tools tamed
Create complex campaigns with automated real-time content, with Marigold Engage’s simple, no-code, drag-and-drop functionality, to define, build, and adapt your contextual content based on up-to-the-minute real-world conditions.
Our technology helps you make powerful marketing personal
We had many challenges that a marketing automation system could contribute to solve. Marigold Engage delivered beyond our expectations and helped us increase loyalty by serving our customers personal, relevant, and up-to-date information at scale
Rikke Holm Petersen
Communication Manager, Campaigns, Loyalty & Energy Consulting
less churn among new customers
satisfaction increase among customers receiving personalized emails
Selligent has helped us a lot. Thanks to its ability to carry out complex personalized campaigns with different templates, variations, and the implementation of intricate scenarios with multilingual management, our plans are being developed in several countries.
Consulting Director at Avanci for Millésima
increase in second-purchase conversion
increase in customer satisfaction
Selligent was the truth of this campaign. We stored all the master data within Selligent, so the customers lived in the platform. We made all of the selection rules through Selligent; not just for the emails sent, but also for the customer details that lived on the website.
Adriënne de Jong
Senior Marketing Manager, T-Mobile Netherlands
increase in TR*M score, indicating happy, satisfied customers
Creating a content marketing strategy: a fundamental step for any business
For a number of years, businesses have fully understood the vital role of content in their marketing strategy, particularly the subject line in the case of an email campaign. This is an essential vehicle for attaining your business targets. And this explains why companies today are spending so much time creating various content for their websites, email campaigns and social media accounts, making use of recognised methods such as brand content and inbound marketing. Personalisation also plays an important role, converting prospects into customers through smart purchase incentivisation.
Build your version of our product
Customize Marigold Marketing Cloud for your unique needs.