Build lasting trust and connections by bringing meaningful marketing moments, personalized by data, to all of your customers, wherever they are.
Live Content brings real-time context to your messaging, optimizing when, where, and how customer interactions happen. Enhance your content based on device type, create urgency with countdown clocks, and provide product recommendations based on weather, temperature, and previous purchase or interest.
Personalization en masse requires attention to detail that can only be achieved through AI. Selligent Cortex Smart Content uses machine learning algorithms to deliver content recommendations in real-time, based on behavioral and contextual data.
Learn and leverage customer behavior, through artificial intelligence and behavioral retargeting, to achieve optimal send times, leading to higher open and interaction rates.
Create complex campaigns with automated real-time content, with Selligent Marketing Cloud’s simple, no-code, drag-and-drop functionality, to define, build, and adapt your contextual content based on up-to-the-minute real-world conditions.
See what else Selligent Marketing Cloud can do
For a number of years, businesses have fully understood the vital role of content in their marketing strategy, particularly the subject line in the case of an email campaign. This is an essential vehicle for attaining your business targets. And this explains why companies today are spending so much time creating various content for their websites, email campaigns and social media accounts, making use of recognised methods such as brand content and inbound marketing. Personalisation also plays an important role, converting prospects into customers through smart purchase incentivisation.
The data gathered by your CRM is a vital information source for your content creation strategy. By using a data driven marketing solution such as Selligent, you will be able to study your target more closely in order to understand their behaviour and requirements. This analysis is the key to creating a personalised customer journey, allowing you to present your products to your prospects at the right time, and to meet your sales target as a result.
This data also enables the AI (artificial intelligence) system to determine the most appropriate communication channels for reaching your target. Thanks to this analysis and quality content strategy marketing (harnessing brand content in particular), you will gain visibility among your audience and increase your chances of generating leads or sales at every stage of the customer journey.
Selligent Marketing Cloud is much more than a simple real-time marketing system. It is above all a marketing automation platform which makes it possible to simplify, accelerate and boost your communication activities, in order to meet your objectives more easily. Its numerous task automation features will allow your team to enhance production capacity and reduce the volume of errors committed.
The AI system provides your marketers with personalised content scenarios, based on data gathered from your audience. This functionality, known as Smart Content, enables your team to save time on everyday tasks, as well as to record more convincing results thanks to the transmission of a higher volume of messages.
Selligent by Marigold: where relationships take root.
