How Botanic Shifted To A
Personalized Messaging Strategy
To Build More Meaningful
Relationships With Its Customers

Botanic is one of France’s leading retailers in the garden center vertical. Their mission is to encourage healthier, sustainable and responsible consumption for its customers. It’s this commitment to constantly improving the lives of its customers that led Botanic to partner up with Selligent to find innovative ways to improve the post-purchase customer experience and deliver better personalization. 

Botanic built a triggered campaign series of personalized post-purchase emails that boasted results of 37% open rates from over 60k of email sends, with high deliverability and minimal attrition. 

Read this case study to learn more about how Botanic:

- Created a triggered campaign series of personalized post-purchase emails

- Segmented audiences to improve relevancy and avoid unsubscribes

- Tailored email content to customers which performed well above industry benchmarks