Marigold Launches Martech’s Only Fully Permissioned Relationship Marketing Solution that Enables Hyper-Personalization at Scale

Anne Jarry
October 11, 2023

Our Latest Release Builds on Our Best-in-Class Multi-Channel Engagement, Personalization and Privacy Capabilities to Help You Accelerate Customer Trust and Loyalty


We at Marigold are excited to unveil the industry’s most comprehensive Relationship Marketing solution yet, which focuses on helping you achieve hyper-personalization at scale while navigating complex, ever-evolving privacy and deliverability challenges. Our latest release fuses best-in-class email, omnichannel marketing, SMS, and loyalty technology with integrated zero-party data, robust permission and preference management, and dynamic personalization tools to help you build trusted, long-term relationships with your customers, faster.

“Relationship Marketing is a long-term strategy focused on the customer relationship over time, not on a single touchpoint, campaign or transaction,” said Desta Price, Chief Product Officer of Marigold. “With Marigold’s Relationship Marketing solution, marketers have access to messaging and loyalty program data to deliver key use cases, and the ability to integrate with data lakes or data warehouses such as Snowflake, Databricks, Google, Redshift and more, empowering marketers to create more meaningful and real-time connections throughout the customer lifecycle. Today, we set the stage for a new era of customer engagement and brand success.”

Open, API-friendly, and data agnostic, our Relationship Marketing solution provides real-time visibility across the full customer lifecycle – from acquisition to engagement to loyalty – and allows you to access and action customer data across all Marigold and third-party applications, regardless of where that data resides. Built on a flexible, composable architecture, this latest release allows our customers to easily leverage and consume our Relationship Marketing capabilities that best support their use cases, timing and maturity. Customers can also utilize our zero-party data and personalization tools to extend and amplify their non-Marigold martech investments. By delivering these capabilities in a unified, one-stop shop experience, we are making it easier – and faster – for you to build fully permissioned audiences, deliver personalized content and offers in the moments that matter, and ultimately turn your customers into superfans.

Designed to address a broad range of marketing use cases and maturity levels, our Relationship Marketing solution is comprised of best-in-class technology, tools and expert services that help you personalize and optimize every interaction in a customer’s journey:

“Today’s announcement represents a significant milestone in our vision to provide clients with an orbital view of their customers across the full Relationship Marketing continuum. This visibility allows them to orchestrate data-rich engagement programs in a cohesive solution powered by our martech heritage and expertise,” said Wellford Dillard, CEO of Marigold. “We are again leading the way, helping marketers do and deliver more by providing a smarter-not-harder approach for brands to win more business, earn customer trust and future-proof their growth strategies.”

We hope you’re as excited as we are to embrace the next generation of Relationship Marketing technology.

We hope you’re as excited as we are to embrace the next generation of Relationship Marketing technology.

Our relationship marketing solutions help you cultivate the relationships that grow your business.

Ask us now

Marigold is brought to you by the people who brought you Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent and Vuture.