Marketers today have more data at their fingertips than ever before. But data alone doesn’t drive results; real success comes from turning insights into action. This blog highlights inspiring client success stories where brands have leveraged automation, cross-channel engagement, and privacy-first personalization to bring their marketing ambition to life and drive measurable results.
So, if you’re looking for real-world inspiration to take your marketing from concept to execution, you’re in the right place. Let’s dive into the data-driven success stories that are shaping the future of marketing.
Sunweb is one of the leading travel groups in Europe for packaged holidays towards sun and winter sports destinations. They wanted to increase conversion rates from promotional email by providing more engaging email content.
The challenge? Their previous system was based on a manual process, which made it impossible for the team to scale personalization dynamically.
By combining multiple data sources alongside website and email behavioral data, Sunweb were able to build enriched customer profiles. This allowed them to create real-time, personalized travel recommendations.
This AI-driven approach increased conversions by 20x.
Vertbaudet, a leading retailer of children’s and family products, knew that first-time buyers who made a second purchase were far more likely to become loyal customers. They wanted to create a data-driven welcome journey that encouraged repeat purchases, but it had to work across both online and in-store channels.
By integrating SMS and email through Selligent by Marigold, Vertbaudet launched a personalized welcome campaign.
The Impact:
L’Étudiant is a leading French education and career guidance platform. They leveraged web and email personalization to deliver hyper-relevant content to students. By tracking user behavior on the website, they optimized email messaging to reflect real-time interests, driving higher engagement.
AXA Direct Assurance, a French insurance company, wanted to strengthen customer trust by delivering real-time weather alerts that helped policyholders protect their homes and vehicles.
By integrating geo-targeted email and SMS campaigns, AXA sent personalized safety tips before, during, and after severe weather events and followed up with helpful insurance claim instructions.
What sets these brands apart? They don’t just collect data; they use it proactively and transparently to help their customers. From AXA’s real-time weather alerts to Sunweb’s hyper-personalized travel offers, each brand combines data-driven marketing with a relentless customer-first mindset, ensuring that personalization feels helpful, not intrusive.
Consumers are increasingly wary of how brands use their data. According to the 2025 Consumer Trends Index, 55% of consumers find geo-targeting from brands they don’t recognize “creepy”. However, when AXA uses location data, it’s perceived as helpful because it’s based on information the customer has willingly shared.
Data privacy practices and a customer-first approach go hand in hand. When brands use data transparently, ethically, and in customer service, they establish trust, strengthen relationships, and create real value.
But bringing this to life at scale isn’t easy. That’s where a cross-channel marketing hub like Selligent by Marigold, coupled with the support of our reliable and proactive team, makes a difference. Instead of wrestling with siloed data and disconnected systems, marketers can focus on what truly matters: delivering the right message to the right person at the right time while respecting their privacy.
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Marigold: where relationships take root.
