Established in 1993, Tape à l’Oeil (TAO) is a major children’s clothing retailer based in France and operating in 10 countries around the world. TAO puts passion, boldness, sustainability and performance at the forefront of its mission and customer service philosophy.
A true omnichannel retailer, TAO values user experience in stores and on its branded websites and takes great care in delivering meaningful brand storytelling.
Knowing that their customers respond to exciting and holistic omnichannel experiences, TAO decided to build a proprietary mobile app and couple it with a strong mobile marketing strategy to deliver a customized shopping experience for each customer – no matter the channel. TAO partnered with Selligent Marketing Cloud to achieve its mission to:
We want customers to receive the full Tape à l’Oeil experience on any of their preferred channels. We felt Selligent Marketing Cloud offered the kind of highquality integration and extensible platform we needed to innovate with our marketing.
Léonor Gravey
Marketing Manager, Tape à l’Oeil
Selligent Marketing Cloud meets TAO’s ongoing needs in one, marketer-friendly solution. TAO designed and executed a personalized customer lifecycle that hit major milestones including:
With customer data from all channels including their new mobile app now centralized within Selligent’s universal consumer profiles, TAO’s marketing team is now set up with actionable insights to leverage individualized experiences – all in one place.
Tape à l’Oeil significantly boosted customer engagement across all of its target markets with their new mobile-first strategy.
“Our former solution, Microsoft Captain, limited our marketing strategy because we simply couldn’t identify customers. Implementing Selligent Marketing Cloud made a big difference in improving efficiency and brand experience across channels. Selligent is a comprehensive marketing platform,” said Laurent Vandenbeusch, Data Architect at TAO
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