Thumbnail image of the cover of a Selligent Case Study titled "HEMA: Dutch retailer boosts revenue with Send Time Optimization and personalized engagement"

HEMA: Dutch retailer boosts revenue with Send Time Optimization and personalized engagement

Dutch variety retailer and beloved brand Hema recognized the importance of converting customers across the full spectrum of offline and online shopping channels; especially because research proved omnichannel buyers spend more online as well as in store. Hema also zeroed in on boosting communications effectiveness, realizing that their newsletters and promotional emails were sent at various times of day, and not influenced by a customer’s individual behavior or preference.

Working with Selligent partner and creative agency Yourzine, the team at Hema set specific goals that included: converting offline customers into omnichannel buyers, and delivering emails at the exact moment customers usually open or read their emails.

Read how the team used Selligent’s data capture capabilities, AI-powered personalization and features like Send Time Optimization, and built-in campaign execution capabilities to successfully boost revenue by:

  • Developing multichannel customer profiles
  • Enriching communications with personalized content based on consumer profiles and behavioral data
  • Targeting the perfect time of day to message individual customers, leading to a 2.44% spike in open rates
Case studies