Third party cookies
Third party cookies
More information on (Third Party) Cookies for Selligent Target
Why do companies use Selligent Target on their website?
Companies use Selligent Target to track visitor behaviour on their websites, thereby allowing them to improve website visitor experience and provide more relevant content via their website or other marketing channels.
What type of information is collected when a company uses Selligent Target on its website(s)?
- The company using Selligent Target decides which information it wants to collect from its website visitors. Typical examples of type of information companies collect are:
- The pages you visit on their website and the time you spent on them;
- Whether you clicked on an ad;
- Whether you are visiting them on a mobile or desktop device;
- Items you’ve purchased or put in your shopping basket;
How does Selligent collect that information?
The companies using Selligent Target provide the necessary information on the first party cookies on their own web-site.
The third party cookie set by Selligent Target is:
- Sb_[unique identifier] with a lifetime of 10 years and a value which uniquely identifies the visitor. It is used to re-identify a visitor in case his first party cookies are deleted as well as for potential tracking across multiple websites of the company.
How does Selligent use the information collected through Selligent Target?
What choices do I have about a company’s use of Selligent Target services?
Selligent Target provides the following controls to website owners and visitors on data collection:
Disable Selligent Target and optout-controls for website owners
Selligent Target supports the universal DoNotTrack policy
Selligent Target will not perform any Target tracking whenever a surfer has indicated in his browser settings that he doesn’t want to be tracked and provided the website owner indicated inside Selligent Target to comply with the policy. More information about the DoNotTrack policy online can be found for example on http://www.mozilla.org/en-US/dnt/.
Browser settings for cookies