We are excited to welcome FreshDirect to our Selligent family! FreshDirect is a popular online direct-to-consumer grocer in the U.S. – and their name really says it all. They deliver premium quality, fresh-from-the-farm foods and brand-name groceries, directly to your doorstep; either same-day or scheduled up to seven days in advance. They also offer an on-demand service, with a nicely curated selection of fresh food, prepared meals, grocery essentials, and other items.
FreshDirect has chosen Selligent to power their digital marketing efforts, using our email and mobile capabilities to deliver personalized customer experiences. They will leverage our Universal Customer Profile to tie together their consumers’ demographic, behavioral and transactional data, for a unified view of each customer. And using our drag-and-drop journey map visualization, FreshDirect will be able to easily set up and view entire customer journeys across email, mobile, direct mail, calling campaigns, and retargeting.
For D2C brands like FreshDirect, personal, one-to-one relationships are critical. They need to truly understand customers’ needs, to deliver products and services that match high expectations. That’s why Selligent is the ideal partner. Our platform will enable FreshDirect to activate data to better target new customer segments and to strengthen their connection with existing customers. And they’ll be able to engage with consumers in a more relevant, personal way, to drive ultimate customer experiences and long-term loyalty.
Selligent Marketing Cloud is part of the CM Group family of brands.