Universal Consumer Profile & CDP Capabilities

Universal Consumer Profile & CDP Capabilities

There’s a well-known saying in business that “you can’t manage what you can’t measure.” Selligent Marketing Cloud’s universal consumer profile and its key CDP capabilities create a powerful synergy that can synthesize all your consumer data for marketing.

Featuring a Universal Customer Profile with marketer-managed Customer Data Platform (CDP) capabilities, the Selligent Marketing Cloud platform is designed to accept data inputs from all consumer engagement channels to create a persistent, unified view of the customer.

Using our platform, you can easily generate a “super profile” for each contact. Featuring a highly integrated view of the customer into a single intelligent environment, these profiles enable you to analyze and precisely target consumers with no need to manually merge data from different sources.

Marketers can transform omnichannel complexity and uncertainty into competitive advantages and measurable results by combining the right strategy with the Selligent Marketing Cloud and its CDP capabilities or by connecting our platform to your stand-alone CDP.

 

To manage the unparalleled scale of consumer data generated today, companies need a marketing platform with a powerful engine that can filter, analyze and make relevant customer data actionable in customer journeys – preferably in real time. With Selligent Marketing Cloud, you can seamlessly capture and leverage all activity from your websites and cross-channel communications to enhance customer profiles.

The platform serves as your operational marketing database, allowing you to analyze and activate your on-domain browsing history, personal data, purchase data, online behavioral data, response data, and other supplied data sets – simply and cost effectively. If you have a stand-alone CDP in your technology stack, you can seamlessly connect it to Selligent Marketing Cloud to drive your B2C marketing automation execution.

Key Benefits

Universal profiles that tie all data back to the individual

Selligent Marketing Cloud associates the data from each customer touch point with a Universal Profile that shows when, where, and how individuals are experiencing your brand during each interaction.

We go beyond your CRM system to include all relevant data types, including behavioral and situational data in order to provide you with a 360-degree view of your customers.

Flexible data management

With our robust permission control system, you can ensure appropriate access to all roles within your organization and control update cycles and backup routines that meet your business requirements.

Easy integration with multiple data sources

We offer three types of integration to make it easy for you to integrate with your existing systems and databases:

Real-time APIs: These are easy to use and customize, allowing you to respond to immediate events, such as adding new members, triggering an order confirmation, or updating loyalty points.

Self-service interface: This enables you to quickly configure batch transfers, including scheduling, formats, and logic, which are ideal for sending large data sets.

A suite of pre-built connectors: Create seamless integrations with a variety of popular third-party systems.

Schema that can be easily modified on-the-fly as your program evolves

We understand that your data needs will change over time, so that is why our data model enables you to add and delete tables, modify import and export processes, change the way your data is captured and leveraged – all directly through the customer profile management interface.

Automatic updates of all clickstream and behavioral response data

Ensure every message you send matches your customer’s context in the moment by instantaneously adding clickstream data from your website, mobile, email and call center to the profile.

Easily change the customer experience in real-time based on every click and ensure you never miss a sale

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