With 30+ years’ experience, Peter began his career in 1987 working with direct marketing services for large retail, mail order, and automotive companies in Sweden. In 1994, Peter joined DAD Direct as partner and Key Account Manager. For the last 10 years, his focus has been on marketing automation solutions, working with Nordic customers to help and support the implementation and development of functionality in their platforms to maximize customer experience. DAD has been a partner with Selligent since 2015. Peter is also recently certified through a CRM and Loyalty Manager program. Outside of his professional life, he enjoys travelling, all kinds of sports, and different kinds of personal training.