As a former Country Manager, DACH, for a French-German startup, Melanie was always looking out for new marketing trends. Today at Selligent, she enjoys working with potential customers with different business cases and requirements. Melanie believes the way to implement and use Selligent Marketing Cloud is unique for each customer; that there is no “one size fits all,” which is what makes it exciting. Melanie holds a master’s degree in Marketing Research and Innovation at TH Nürnberg, Germany. After her studies, she moved to Paris, where she enjoys identifying cultural differences that can also be mirrored in marketing.