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Selligent Global Connected Consumer Index (Third Edition)
Adaptive Marketing Techniques for Post-Pandemic Messaging: Our world has changed dramatically, along with consumer behavior
Digital Marketing and the New Concept of ‘Home’: Reaching Consumers in their Safe Space in the 'New Normal'
Customer-First Marketing in the Age of COVID-19: Relationship Marketing Based on Trust, Empathy, and Relevance in a Disrupted Digital Marketing Landscape
Making the Most of Micro-Moments in Marketing: Strategies for Delivering Customer-Centric Marketing with Relevance and Personalization at the Perfect Time
The Ultimate Guide to Customer Loyalty: Maximize marketing ROI by creating a long-term B.O.N.D. with customers
Data Privacy for Digital Marketers: The Roadmap for 2020 and Beyond
Marketing driven by customer experiences
Omnichannel Marketing through a Consumer-First Lens
Getting Serious About Omnichannel Marketing
How to Balance Consumer Desire for Sustainability and Convenience
The Case for Personalization
M CUBED: The Modern Marketing Model
How to Unlock Hidden Potential and Market to Superstars
The CMO Club Solution Guide: Consumer-First Martech
Reaching the Indirect Customer: How to build customer relationships and collect intel in the age of e-commerce data monopolies
Digital Marketing in the Era of the Entitled Consumer
Inside the Rise of Customer Data Platforms (CDPs)
Be Human and Turn GDPR To Your Advantage
Great customer experiences? Not without new customer lifecycles!
Insight-Led Engagement: A New Approach to Nurture Consumer Relationships
The CMO Solution Guide: Context and Consumers
Five Digital Innovation Trends Influencing Marketing’s Future
Making Privacy a Brand Asset
New Marketing Rules From the Subscription Economy: A Guide to Building Consumer-First Journeys