White Papers

 

Resources

Become a better relationship marketer with the best practices, strategies, and case studies captured in our resource library.

 

Categories

 

White paper

 Five Digital Innovation Trends Influencing Marketing’s Future

 

Guide

 How to Develop an Effective Request for Proposal (RFP): A Cross-Channel Marketing Buyer’s Guide

 

White paper

 The CMO Solution Guide: Context and Consumers

 

White paper

 Making Privacy a Brand Asset

 

White paper

 New Marketing Rules From the Subscription Economy: A Guide to Building Consumer-First Journeys

 

White paper

 Consumer-First Marketing Defined

 

Guide

 Six Data Strategies for Email Success

 

Guide

 7 Email and Cross-Channel Innovations That Work

 

Guide

 Open-Time Personalization Lookbook: Shift to Contextually Relevant Messaging at the Time of Open

 

White paper

 The rise of the micro-moment

 

White paper

 Z marks the spot: get your brand ready for generation Z

 

White paper

 Influencing Brand Preference

 

Guide

 Responsive Email Design

 

Guide

 Designing and sending emails

<