White papers

White papers

  Resources

Categories

 Thumbnail image of cover of Selligent white paper "Customer-First Marketing in the Age of COVID-19: Relationship Marketing Based on Trust, Empathy, and Relevance in a Disrupted Digital Marketing Landscape"

 Customer-First Marketing in the Age of COVID-19: Relationship Marketing Based on Trust, Empathy, and Relevance in a Disrupted Digital Marketing Landscape

 Thumbnail image of cover of Selligent white paper "Making the Most of Micro-Moments in Marketing: Strategies for Delivering Customer-Centric Marketing with Relevance and Personalization at the Perfect Time"

 Making the Most of Micro-Moments in Marketing: Strategies for Delivering Customer-Centric Marketing with Relevance and Personalization at the Perfect Time

 Thumbnail image of cover of Selligent white paper "The Ultimate Guide to Customer Loyalty: Maximize marketing ROI by creating a long-term B.O.N.D. with customers"

 The Ultimate Guide to Customer Loyalty: Maximize marketing ROI by creating a long-term B.O.N.D. with customers

 Thumbnail image of cover of Selligent white paper "Data Privacy for Digital Marketers: The Roadmap for 2020 and Beyond"

 Data Privacy for Digital Marketers: The Roadmap for 2020 and Beyond

 Thumbnail of a document titled "Marketing driven by customer experiences", featuring a photo of a smiling woman who is looking at her phone.

 Marketing driven by customer experiences

 Thumbnail of a document titled "Omnichannel Marketing through a Consumer-First Lens" featuring a simple pair of white glasses on a white table. The image is filtered with a red and blue foggy filter.

 Omnichannel Marketing through a Consumer-First Lens

 Thumbnail of a document titled "Getting Serious About Omnichannel Marketing".

 Getting Serious About Omnichannel Marketing

 Thumbnail of a document entitled: "White Paper: How to Balance Consumer Desire for Sustainability and Convenience" featuring an image of blue, green, and white plastic bags, crumpled into the shape of a globe, with two hands reaching to frame the globe on either side.

 How to Balance Consumer Desire for Sustainability and Convenience

 

 The Case for Personalization

 M CUBED: The Modern Marketing Model

 M CUBED: The Modern Marketing Model

 Thumbnail of a document titled "How to Unlock Hidden Potential and Market to Superstars". The image features a millennial-looking young woman with brown hair in a loose bun, sunglasses, red lipstick, a white loose tank top with "This is how we do it" written on it. She appears to be shouting in excitement with her hand on her head.

 How to Unlock Hidden Potential and Market to Superstars

 Thumbnail of a document titled "The CMO Club Solution Guide: Consumer-First Martech". The image prominently features a dreamy, blue abstract scene of a library hallway filled with digital connections and circuit boards.

 The CMO Club Solution Guide: Consumer-First Martech

 The image features the title "Reaching the Indirect Customer: How to build customer relationships and collect intel in the age of e-commerce data monopolies". It also features an egg and a rock teetering on opposite ends of a yellow seesaw.

 Reaching the Indirect Customer: How to build customer relationships and collect intel in the age of e-commerce data monopolies

 Thumbnail of a document titled "Digital Marketing in the Era of the Entitled Consumer". The cover features a woman in yellow dress standing with arms crossed, wearing a sulky and annoyed facial expression.

 Digital Marketing in the Era of the Entitled Consumer

 Thumbnail of a document titled "Inside the Rise of Customer Data Platforms (CDPs)". The cover features a computer circuitboard with the white outline of a human brain superimposed on top of it. There are dots and connections between the brain and the computer images.

 Inside the Rise of Customer Data Platforms (CDPs)

 A brass lock is superimposed over a green locker and the white stars of the EU flag.

 Be Human and Turn GDPR To Your Advantage

 The words "Great customer experiences? Not without new customer lifecycles!" over an image of a rollercoaster filled with patrons going upside down in a loop with a background of blue sky.

 Great customer experiences? Not without new customer lifecycles!

 Thumbnail of a document entitled "Insight-Led Engagement: A New Approach to Nurture Consumer Relationships". The image features a soil cross section of baby carrots growing in the ground.

 Insight-Led Engagement: A New Approach to Nurture Consumer Relationships

 The thumbnail features a document entitled "The CMO Solution Guide: Context and Consumers". The image features a skywriting plane swooping upwards into the sky, backlit by the sun, and trailing a white plume.

 The CMO Solution Guide: Context and Consumers

 The thumbnail features a document entitled "Five Digital Innovation Trends Influencing Marketing’s Future". The image features a photograph of a couple in pajamas on a large grey couch. One is smiling and wearing a VR headset, the other is smiling and looking into a tablet device.

 Five Digital Innovation Trends Influencing Marketing’s Future

 

 Making Privacy a Brand Asset

 

 New Marketing Rules From the Subscription Economy: A Guide to Building Consumer-First Journeys