A biracial couple wearing preppy and quirky outfits in blue and pink sit facing the viewer, wearing cardboard 3-D glasses and sharing a popcorn.

ODEON: A cinema giant dramatically increases customer acquisition with dynamic, personalized email programs

Marketing is hard. It's even harder when you don’t have the tech stack to support your game plan.

When it came to launching their new, Limitless membership program, ODEON's marketing team recognized that their disjointed marketing system could only get them so far. So, they turned to Selligent Marketing Cloud for solutions.

In this Case Study, find out how ODEON created a create a robust and engaging email program that doubled expected metrics, maximize customer retention, and increased efficiency across channels.

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