FINDMYPAST: Leading genealogy platform boosts user engagement with personalized website dashboards

Findmypast (FMP), a world leader in online family history, wanted to provide a more personal and engaging experience to users after they log into their account, ensuring maximum relevance – while avoiding repetitive messaging. Using Selligent Marketing Cloud, the FMP team unlocked a new level of advanced targeting based on campaign
data and website behavior – and created a content and behavioral data strategy that matches the interests and proficiency level of individual users.

Read how the company worked with Selligent to produce results including:

• 23% growth in records viewed and searches completed
• More than 1.9 million records viewed
• Over 2.4 million searches