Thumbnail of a document titled "Deluxe Rewards: A major car insurance’s loyalty program revitalizes engagement with data-driven segmentation."

Deluxe Rewards: A major car insurance’s loyalty program revitalizes engagement with data-driven segmentation

Trouble in paradise? A good loyalty program is a win-win for both customers and the brand. Unfortunately, that’s frequently not the case. It's easy for programs to tip too far in favor of one side over the other. After all, a program that benefits the brand over customers will soon lose members. One that provides too many costly rewards undermines its own ROI.

In this case, Deluxe Rewards was charged with improving a high-priority loyalty program that had grown too complicated and stagnant. With Selligent Marketing Cloud's help, the new strategy leveraged top-quality digital marketing personalization and smart segmentation to reach astounding engagement levels for loyal members, new members, and lowest-engaged members all at once. Originally conceived as a limited pilot program, the strategy resulted in improving click-to-open rates by over 50 percent, and is now used for all out-going promotional emails for their client.

Find out how Deluxe Rewards did it with this quick and easy case study.

Case studies