Build.com: Battling abandoned shopping carts with dynamic customer journeys

Headquartered in California, Build.com is a leading online home improvement retailer. Build.com relies on Selligent Marketing Cloud to optimize customer journeys in real-time and deliver personalization at scale. In this case study, the team at Build.com partnered with Selligent to address the ongoing issue of shopping cart abandonment across their website and seven sub-brands. By simply focusing their goal on reducing abandonment, the brand succeeded in increasing average order values (AOV) by as much as 28 percent and increased the percentage of carts to orders (CTOs) by 12.6 percent