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AW Lab: Leading Italian athletic style retailer leverages social media to power customer engagement and enrich consumer profiles

AW LAB is disrupting the streetwear retail industry with its "shake, shock, and rock" motto - a marketing philosophy that places consumer experience at the forefront of all marketing engagement efforts and is at its core, collaborative: involving co-branded partnerships.

So, when AW LAB came together with Nike to launch an exclusive AW Lab x Nike ‘Tech Pack Collection’ of limited edition sneakers and apparel, they needed to set the co-branded campaign up for success. Working with Selligent Marketing Cloud, AW LAB created a highly engaging social campaign that not only generates customer excitement but also allows the company to collect new marketing opt-ins and valuable customer data.

Download the case study to find out how AW LAB successfully uses social media to build co-branded campaigns that build business, boost awareness, and break into new markets.

Case studies