Thumbnail image of cover of Selligent white paper "The Ultimate Guide to Customer Loyalty: Maximize marketing ROI by creating a long-term B.O.N.D. with customers"

The Ultimate Guide to Customer Loyalty: Maximize marketing ROI by creating a long-term B.O.N.D. with customers

Loyal customers don’t have to be found. They can be made. Your brand can create loyal, devoted customers who will make repeat purchases, provide advocacy, and give relevant feedback as the relationship evolves. Once consumers have bonded with a company, they’re in it for the long run.

This white paper outlines the fundamental steps marketers need to take to create long-term connections with existing and new customers, summed up by the acronym, B.O.N.D. Mastering these elements in your relationship marketing will make your initiatives stand out from the rest.

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