Selligent Global Connected Consumer Index (Third Edition)

Selligent Global Connected Consumer Index (Third Edition)
Our third-annual Connected Consumer Index is a global study of 5,000 consumers, focused on brand interactions and expectations. In this report, you’ll find revealing statistics about what consumers expect from brands today, including:
- 76% now expect real-time app and email updates on purchases
- 56% will make new purchases to reflect their new work-from-home lifestyle
- 64% desire contactless pick-up or check-in
You’ll also find actionable tips and key opportunities for marketers to support consumers by better anticipating and serving their changing needs, including:
- The importance of relevant, omnichannel communications
- Prioritizing real-time, customer-first service across channels
- Understanding what drives loyalty and advocacy in the "new normal"