The Case for Personalization

For retail marketers, there was a time not long ago when inserting first names into email subject lines was considered revolutionary. Today, marketing personalization has evolved much further, driven by skyrocketing consumer expectations and tremendous advances in technology. It’s safe to say that personalization isn’t just an option for marketers; it’s imperative. Here’s a quick look at personalization – and why retail marketers need to deliver it.

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