Selligent Global Connected Consumer Index (Third Edition)

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Selligent Global Connected Consumer Index (Third Edition)

Our third-annual Connected Consumer Index is a global study of 5,000 consumers, focused on brand interactions and expectations. In this report, you’ll find revealing statistics about what consumers expect from brands today, including:

76% now expect real-time app and email updates on purchases
56% will make new purchases to reflect their new work-from-home lifestyle
64% desire contactless pick-up or check-in

You’ll also find actionable tips and key opportunities for marketers to support consumers by better anticipating and serving their changing needs, including:

The importance of relevant, omnichannel communications
Prioritizing real-time, customer-first service across channels
Understanding what drives loyalty and advocacy in the “new normal”

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