Inside the Rise of Customer Data Platforms (CDPs)
So what the heck is a Customer Data Platform (CDP)? Widely lauded as the next big marketing advantage (according to the Forbes Technology Council), CDPs are seen as one of the most viable, future-proof solutions for managing the overwhelmingly disparate data streams that today’s brands gather and generate about their consumers and prospects.
Find out why big brands are riding the CDP wave over disjointed data management platforms (DMPs) and customer relationship management (CRM) systems with this downloadable white paper.
Selligent by Marigold: where relationships take root.