Data Privacy for Digital Marketers: The Roadmap for 2020 and Beyond
The year 2020 marks an important turning point for customer data privacy, with the advent of the California Consumer Privacy Act (CCPA), the most comprehensive data privacy law in U.S. history. CCPA follows a new wave of legislation that is transforming the marketing industry.
We prepared this data privacy roadmap to leverage the many lessons our global Selligent clients are learning from GDPR and its effects on the digital marketing industry, and to offer an overview of CCPA. The white paper offers best practices for compliance with GDPR, CCPA, and other future data privacy legislation.
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