12 Strategies for a Seamless Marketing Automation Platform Migration

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Brands spend millions of dollars to migrate data between marketing automation platforms. Yet, up to 45 percent of chief data officers in the U.S. list ‘migrating data’ as a major business challenge, often due to general anxiety about mapping an effective migration strategy and transformation plan.

Whatever the nature of your marketing automation platform migration, your ultimate goal should be to improve corporate performance and deliver competitive advantage – and achieving efficiency while you’re at it. Download this eBook to:

  • develop an understanding of the hidden challenges you’re likely to face
  • learn how to build a platform migration plan
  • get tips on what to expect from your new platform vendor