How Hearst UK transformed its email marketing strategy and increased engagement
Hearst UK, the powerhouse behind well-known brands like Good Housekeeping and Men’s Health, set out to overhaul their email marketing strategy to better serve their audience and drive higher engagement.
Sunweb’s Data-Driven Upsell Campaign That Saw a 75% Open Rate
Sunweb is a leading European travel group, operating exclusively online to deliver package holidays to alluring winter and sun sports destinations. With over one million happy clients, Sunweb was looking to leverage their existing consumer data to drive ancillary bookings– meaning extra services or packages added to supplement a customer’s current vacation package.