12 Strategies to Avoid the Migration Migraine
Migrating to a new marketing automation platform can be an enormous headache for marketers.
But it doesn’t have to be. Read our new eBook, 12 Strategies for a Seamless Marketing Automation Platform Migration –
and discover how to make your migration a pain-free experience.
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Customers expect more from you as a marketer. And they deserve more: more relevant content, more reciprocal value, and more respect. It’s never been easier to do all this through one integrated platform.
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With Selligent Marketing Cloud’s AI capabilities, marketers can leverage AI and Machine Learning to boost conversion, visitor engagement and loyalty.
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Resources & Thought Leadership
12 Strategies for a Seamless Marketing Automation Platform Migration
Brands spend millions of dollars to migrate data between marketing automation platforms. Yet, up to 45 percent of chief data officers in the U.S. list ‘migrating data’ as a major business challenge, often due to general anxiety about mapping an effective migration strategy and transformation plan.Read More +
Artificial Intelligence (AI) and the Hyper-Personalized Future of Marketing
Digital marketers are increasingly turning to automation, personalization, and artificial intelligence (AI) to enhance customer experiences. But how?Read More +
How to Ace Back to School (BTS) Marketing
Nobody ever said digital marketing was easy.Read More +
M CUBED: The Modern Marketing Model
There are two certainties in life: death and change. The problem with change today is that it has never been faster.Read More +
How to Unlock Hidden Potential and Market to Superstars
There is a new wave of consumers looking for superstar treatment and that means two things: (1) instant gratification, and (2) VIP customer experiences.Read More +
The CMO Club Solution Guide: Consumer-First Martech
What can marketers do to stay focused on consumers?Read More +
Automobile manufacturer boosts digital conversions with a data-driven marketing campaign
For over 110 years, Opel’s passion for automotive technology has been expressed by its corporate tagline: "Wir leben Autos," or "We live cars." Find out how Opel NL supercharged their sales and customer satisfaction rates by delivering personalized content in real time.Read More +
ABA English: Boosting average order values with push notifications
Find out how ABA English rose to the top of the class by launching more personalized engagement campaigns on mobile channels with Selligent Marketing Cloud.Read More +
Hearst UK: A publishing giant quintuples new readers with tailored subscription offers
When Hearst UK decided to initiate a new summer sale campaign to win new readers, they turned to Selligent Marketing Cloud. By building a carefully segmented and personalized communication flow, Hearst UK outperformed all previous initiatives and exceeded targeted results.Read More +