Celebrating Excellence in Digital Marketing

Randy Kershner
December 17, 2020

Congratulations to our 2020 Selligent Award Winners!

We are proud to announce the winners of the 2020 Selligent Awards, a virtual celebration of the best in digital marketing! At a digital ceremony attended by marketers around the world, we honored the hard work our clients and partners have accomplished this year, and the successful, creative campaigns they’ve developed and executed through the Selligent platform. The Selligent Awards recognize brands for delivering seamless omnichannel marketing and data-powered experiences that meet the evolving needs of consumers today.

This year, from a global pool of submissions, our independent panel of judges chose winners in five key categories: Excellence in Consumer-First Marketing, Excellence in Marketing Innovation, Excellence in Omnichannel Marketing, Best Personalized Journey, and Best Inclusive Communications. In addition, a Selligent Favorite emerged from an internal vote from the Selligent team, as well as six Public Vote Award winners, chosen by attendees of our Reconnect 2020 events across regions.

So without further ado, here are the 2020 Selligent Awards winners. To read more about each winning partner and details of the honored campaigns, visit our Selligent press lounge.

Excellence in Consumer-First Marketing

Tesco: To better understand and cater communications to its customers, the British multinational grocer set out to better apply customer data to allow customers to opt-out of specific and fairly sensitive communications during Mother’s and Father’s day campaigns. The customer-first strategy boosted click-to-open rates three-fold.

Millésima and agency partner Avanci: This direct-to-consumer wine merchant, with the support of marketing agency Avanci, worked to boost its ultra-personalized customer experience and deliver better value, successfully turning first-time customers into repeat customers.

Excellence in Marketing Innovation

build.com: Known for its ability to deploy truly unique marketing campaigns, home improvement retailer build.com best demonstrated the use of Selligent’s innovative solutions to address opportunities to better tie in-store and online customer experiences.

Uni-Médias: This French media group expertly applied Selligent’s automation capabilities to tackle ambitious content strategies across seven of its publishing sources, capturing critical engagement data to better connect with audiences.

Excellence in Omnichannel Marketing

Mediahuis and agency partner Dignify: The Belgian publisher and its marketing agency Dignify deployed a multi-channel contest-based campaign with the goal of boosting engagement and new audience acquisition.

Mercialys: This leading European commercial real estate developer directed its efforts to connect with customers across every channel by making the most of its existing database of 450,000 consumers to drive more meaningful and valuable engagement.

Best Personalized Journey

Corwin: The global education publisher renewed its focus on smart targeting and segmentation, with the goal of expanding its audience and delivering hyper-personalized content and experiences.

Best in Inclusive Communications

UNHCR and agency partner Acxiom: Coinciding with the holy month of Ramadan, the UN Refugee Agency launched a global digital fundraising campaign that brought staggering results, in terms of donations and email open rates.

Selligent Favorite

Hunkemöller: Europe’s fastest-growing lingerie brand utilized Selligent Marketing Cloud to streamline communications and develop smarter audience segmentations based on customer data — all while boosting engagement and revenue through its digital platforms.

Additionally, this fall, six Public Vote Award winners were chosen by attendees of our global digital Reconnect 2020 events:

Congratulations to all our 2020 Selligent Awards winners! Each one has inspired us through their creative planning and strategic use of the Selligent platform to bring their ideas to life and deliver truly transformative experiences and business value.

It’s not too early to start thinking about next year’s awards! We are already accepting submissions for the 2021 Selligent Awards, so consider your successful campaigns from 2020 and prepare to submit your favorite case to our independent jury. We would love to celebrate your achievements next year! Click here to begin the process.