Discover how to improve your omnichannel marketing automation strategy using data and AI – watch Alexei Kounine’s inspirational DMEXCO @home Masterclass. Alexei is VP Product & Innovation at Selligent Marketing Cloud.
More information about this talk:
It’s not a secret that consumers today expect relevant communications and cohesive experiences from brands. Engaging customers across their favorite channel, sending personalized offers at the right moment or finding the best suitable segment to send a specific communication to: AI allows marketers to automate decisions which could not be automated before to build strong and long-lasting relationships with their consumers with limited manual intervention.
Key topics in this talk:
Selligent Marketing Cloud is part of the CM Group family of brands.