How to Make AI Run Your Marketing Campaigns (Successfully!)

Discover how to improve your omnichannel marketing automation strategy using data and AI – watch Alexei Kounine’s inspirational DMEXCO @home Masterclass. Alexei is VP Product & Innovation at Marigold Engage.

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It’s not a secret that consumers today expect relevant communications and cohesive experiences from brands. Engaging customers across their favorite channel, sending personalized offers at the right moment or finding the best suitable segment to send a specific communication to: AI allows marketers to automate decisions which could not be automated before to build strong and long-lasting relationships with their consumers with limited manual intervention.

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