Selligent Press Lounge
Selligent Marketing Cloud Reports 60 Percent Year-Over-Year Growth in Global SaaS Bookings
SAN JOSE, Calif. – August 20, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today reported 60 percent year-over-year (YOY) growth in its global software-as-a-service (SaaS) bookings. Acceleration in North America has been particularly strong, with YOY bookings growth at 159 percent. The company’s strong new logo performance in the first half of the year adds world-class brands such as PUMA, TI Media (formerly Time, Inc. UK), and Lindblad Expeditions to its global client portfolio. With ongoing product innovations, an expanded partner ecosystem that includes industry leaders like Genesys, and a strong go-to-market team, Selligent is poised for continued growth.
Selligent Marketing Cloud Wins 2019 MarTech Breakthrough Awards
SAN JOSE, Calif., Aug. 7, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today announced that it has been selected as the winner of the 2019 “Best Overall Marketing Automation Company” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing Cloud
SAN JOSE, Calif. – July 31, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today shared the results of a successful digital marketing campaign by client Vitacost.com, Inc., a leading online retailer of health and wellness products. Leveraging kinetic email, Vitacost.com drove revenue per email (RPE) up 31 percent, while simultaneously boosting customer engagement and lifetime value.
Alliant Credit Union Delivers 126 Percent Click Rate Increase with Targeted Re-Engagement Campaign using Selligent Marketing Cloud
SAN JOSE, Calif. – July 10, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today unveiled the results of a successful digital campaign with Alliant Credit Union (Alliant), one of America’s largest digital financial institutions. The credit union launched content-driven campaigns to re-engage customers who lacked knowledge of how to use their Home Equity Line of Credit (HELOC). Through a data-powered customer education program, Alliant saw a 126 percent rise in click rates, driving business growth with a 13 percent increase in usage of loan funds.
Selligent Marketing Cloud Study Reveals Digital Marketers' Struggle to Deliver Consistent Omnichannel Experiences
SAN JOSE, Calif.– June 26, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today announced the findings of a study that polled marketers about the integration of their technology stack to deliver an immersive, consistent customer experience. The survey of 221 digital marketers reveal that the omnichannel excellence struggle is real – with almost half of respondents saying that they find it ‘difficult’ or ‘very difficult’ to launch integrated campaigns. With 65 percent of customers frustrated about inconsistent experiences across channels, the reality for digital marketers is still at odds with consumer expectations.
Selligent Marketing Cloud Announces New Global Head of Revenue Marketing
LONDON and SAN JOSE, Calif. – June 17, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today announced Global Head of Revenue Marketing. In this position, Stone will report to CMO Niki Hall and focus on delivering high revenue growth.