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Alliant Credit Union Delivers 126 Percent Click Rate Increase with Targeted Re-Engagement Campaign using Selligent Marketing Cloud
SAN JOSE, Calif. – July 10, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today unveiled the results of a successful digital campaign with Alliant Credit Union (Alliant), one of America’s largest digital financial institutions. The credit union launched content-driven campaigns to re-engage customers who lacked knowledge of how to use their Home Equity Line of Credit (HELOC). Through a data-powered customer education program, Alliant saw a 126 percent rise in click rates, driving business growth with a 13 percent increase in usage of loan funds.
Selligent Marketing Cloud Study Reveals Digital Marketers' Struggle to Deliver Consistent Omnichannel Experiences
SAN JOSE, Calif.– June 26, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today announced the findings of a study that polled marketers about the integration of their technology stack to deliver an immersive, consistent customer experience. The survey of 221 digital marketers reveal that the omnichannel excellence struggle is real – with almost half of respondents saying that they find it ‘difficult’ or ‘very difficult’ to launch integrated campaigns. With 65 percent of customers frustrated about inconsistent experiences across channels, the reality for digital marketers is still at odds with consumer expectations.
Selligent Marketing Cloud Announces New Global Head of Revenue Marketing
LONDON and SAN JOSE, Calif. – June 17, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today announced Global Head of Revenue Marketing. In this position, Stone will report to CMO Niki Hall and focus on delivering high revenue growth.
Selligent Marketing Cloud to Showcase Collaboration with Genesys at Xperience19
DENVER – Xperience19 – June 10, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today announced that it will showcase the power of delivering connected experiences across marketing, sales and services at Xperience19. Hosted by Genesys, the global leader in omnichannel customer experience and contact center solutions, Xperience19 brings together over 2,000 industry leaders and will be held June 10-13 in Denver.
Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Audit
SAN JOSE, Calif. – June 4, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, (“Selligent”) today announced that it has successfully completed its System and Organization Controls (SOC) 2, Type 2 examination. Selligent cited all efforts were completed by a professional and independent third-party audit firm, 360 Advanced, Inc.
Selligent Marketing Cloud Named a “Technology First” Leader in The Relevancy Group’s Email Service Provider Buyer’s Guide Report 2019
SAN JOSE, Calif. – May 29, 2019– Global B2C marketing automation company Selligent Marketing Cloud (Selligent) today announced that it is named a leader in The Relevancy Group’s annual enterprise email service providers (ESPs) report: The Relevancy Ring -- ESP Buyer’s Guide 2019, Enterprise Edition. The report recognizes top ESP providers by measuring platform functionality related to three key areas most important to enterprise marketers: automation, analysis/attribution and real-time data. The report highlights Selligent as an ESP that leads with technology first, noting the company’s strengths in strategic and customer service, data security and compliance, and artificial intelligence (AI)-powered data analytics capabilities with Selligent Cortex.
