Selligent Press Lounge
Lindblad Expeditions Chooses Selligent Marketing Cloud to Drive Personalized Engagement and Meaningful Guest Experiences
REDWOOD CITY, Calif. and BRUSSELS, Belgium – January 16, 2019 - Selligent Marketing Cloud, a B2C marketing automation company, today announced that Lindblad Expeditions, a global provider of expedition cruises and adventure travel experiences, has chosen the company to strengthen customer relationships through artificial intelligence (AI)-enabled marketing.
Global Travel Company Thomas Cook Named Overall European Winner in 2018 Selligent Awards for Consumer-First Marketing
REDWOOD CITY, Calif. and MUNICH – DECEMBER 18, 2018 – B2C marketing automation company, Selligent Marketing Cloud, today announced that Thomas Cook GmbH, the German subsidiary of British global travel company Thomas Cook Group plc, was named the overall European winner of the 2018 Selligent Awards for Consumer-First Marketing.
Selligent Marketing Cloud Appoints Ex-SAP Leader as New VP of Engineering
REDWOOD CITY, Calif. and BRUSSELS, Belgium – December 5, 2018 - Selligent Marketing Cloud, the B2C marketing automation company, today announced the appointment of Lars Wiesner as its new Vice President of Engineering.
Selligent Marketing Cloud Expands Native Artificial Intelligence Capabilities with ‘Smart Audiences’
REDWOOD CITY, Calif. and BRUSSELS, Belgium – November 15, 2018 – B2C marketing automation company Selligent Marketing Cloud today announced Smart Audiences, the newest capability of Selligent Cortex, its purpose-built AI-powered engine that offers marketers transparency in its predictive capabilities. Designed for relationship marketers, Smart Audiences assembles the most relevant audience for a specific content or offer – allowing marketers to deliver personalized customer communications at scale. By defining the right individuals to message, marketers can deliver more targeted campaigns that lead to higher performance and better customer satisfaction.
The CMO Club and Selligent Marketing Cloud Release New Study Highlighting CMO Focus on Relationship Marketing and Challenges in Unifying Martech
NEW YORK and REDWOOD CITY, Calif. - November 13, 2018 - The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, and B2C marketing automation platform Selligent Marketing Cloud, today released the findings of a survey and in-depth discussion of CMOs of leading brands, including BBVA Compass, F’real Foods, Fidelity Life, Office Depot, Rollins, and Tacori on their use of technology and customer data to increase brand value.
Selligent Marketing Cloud and Raare Solutions Power BMW of North America’s Ultimate Driving Experience® Email Marketing Program
REDWOOD CITY, CALIF, November 7, 2018 -- Selligent Marketing Cloud, the B2C marketing automation company, today announced that it powered BMW of North America’s Ultimate Driving Experience email marketing campaign in conjunction with agency partner Raare Solutions – resulting in a 92 percent increase in year-over-year event registrations.