Selligent Press Lounge
Selligent Marketing Cloud Appoints Ex-SAP Leader as New VP of Engineering
REDWOOD CITY, Calif. and BRUSSELS, Belgium – December 5, 2018 - Selligent Marketing Cloud, the B2C marketing automation company, today announced the appointment of Lars Wiesner as its new Vice President of Engineering.
Selligent Marketing Cloud Expands Native Artificial Intelligence Capabilities with ‘Smart Audiences’
REDWOOD CITY, Calif. and BRUSSELS, Belgium – November 15, 2018 – B2C marketing automation company Selligent Marketing Cloud today announced Smart Audiences, the newest capability of Selligent Cortex, its purpose-built AI-powered engine that offers marketers transparency in its predictive capabilities. Designed for relationship marketers, Smart Audiences assembles the most relevant audience for a specific content or offer – allowing marketers to deliver personalized customer communications at scale. By defining the right individuals to message, marketers can deliver more targeted campaigns that lead to higher performance and better customer satisfaction.
The CMO Club and Selligent Marketing Cloud Release New Study Highlighting CMO Focus on Relationship Marketing and Challenges in Unifying Martech
NEW YORK and REDWOOD CITY, Calif. - November 13, 2018 - The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, and B2C marketing automation platform Selligent Marketing Cloud, today released the findings of a survey and in-depth discussion of CMOs of leading brands, including BBVA Compass, F’real Foods, Fidelity Life, Office Depot, Rollins, and Tacori on their use of technology and customer data to increase brand value.
Selligent Marketing Cloud and Raare Solutions Power BMW of North America’s Ultimate Driving Experience® Email Marketing Program
REDWOOD CITY, CALIF, November 7, 2018 -- Selligent Marketing Cloud, the B2C marketing automation company, today announced that it powered BMW of North America’s Ultimate Driving Experience email marketing campaign in conjunction with agency partner Raare Solutions – resulting in a 92 percent increase in year-over-year event registrations.
Selligent Marketing Cloud Launches ‘Do Good’ Charitable Program
REDWOOD CITY, Calif and BRUSSELS, Belgium, Nov 1, 2018 – In time for the holidays and the season of giving, Selligent Marketing Cloud, the B2C Marketing Automation company, today announced the launch of its “Do Good” charity campaign in the U.S. As part of the inaugural five-month long program, Selligent Marketing Cloud will donate $100 to the American Cancer Society for new demos completed on its platform that is requested through www.selligent.com/do-good.
Future Chooses Selligent Marketing Cloud to Strengthen Customer Engagement
LONDON and REDWOOD CITY, Calif, October 29, 2018 - Selligent Marketing Cloud, the B2C Marketing Automation company, today announced Future plc as a client. Future is a global multi-platform media company, creating over 200 print publications, apps, websites and events, in fields such as video games, technology, film, music and home.