Selligent Press Lounge
Selligent Marketing Cloud’s April Mullen Inducted to 2019 DMN Marketing Hall of Femme ‘Women to Watch’
SAN JOSE, Calif. And NEW YORK – April 18, 2019– Global B2C marketing automation company Selligent Marketing Cloud today announced the induction of its Director of Consumer-First Marketing Adoption, April Mullen, to the “2019 Marketing Hall of Femme -- Women to Watch.” The distinction was chosen and awarded by DMN, the leading provider of marketing intelligence to senior marketers. Mullen is recognized for her expertise in omnichannel marketing, helping brands create data-powered seamless customer experiences and her extensive background in email marketing.
451 Research Boasts Selligent Marketing Cloud’s AI Capabilities for Powerful Omnichannel Digital Campaign Management and Execution
SAN JOSE, Calif. – April 9, 2019 – Global B2C marketing automation company Selligent Marketing Cloud today announced the availability of a report issued by leading analyst firm 451 Research which details the company’s burgeoning impact on the digital marketing industry. The report, titled Selligent Cortex leverages multipurpose AI for its marketing cloud, focuses on the company’s core artificial intelligence (AI) and machine learning capabilities in Selligent Cortex, and firmly plants the company as a “promising midmarket suite that reduces silos across the enterprise.”
Selligent Partners with TTEC Digital to Deliver Data-Powered Digital Customer Experiences across Marketing, Sales and Service
SAN JOSE, Calif. – April 4, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud (Selligent) today announced a partnership with leading global customer experience technology and services company, TTEC Digital (TTEC), to deliver seamless, data-powered digital customer experiences to consumers around the world. The alliance will enable B2C companies across all industries to leverage marketing insights to bring consistent, connected experiences across all consumer touchpoints – whether through marketing, sales, or service.
Selligent Marketing Cloud Expands ‘Wave’ Capabilities to Deliver Flexible Omnichannel Campaign Orchestration
SAN JOSE, Calif. and BRUSSELS, Belgium – April 2, 2019 – Global B2C marketing automation company Selligent Marketing Cloud today announced Custom Channels, a new functionality that expands the powerful capabilities of its existing Wave Component. The typical Wave functionality allows marketers to send bulk messages in batches or “waves” via email, mobile push or SMS. Selligent Marketing Cloud’s Custom Channels extends this to third-party execution engines, including social channels such as Twitter and Facebook, or business systems like a company’s Sales CRM or other platforms used to interact with consumers. This capability empowers brands to create digital journeys with greater flexibility, delivering consistent, orchestrated messages and a true omnichannel experience to consumers regardless of the communications solutions they use.
Selligent Marketing Cloud Launches Digital Maturity Calculator to Help Brands Measure and Understand Digital Marketing Health
SAN JOSE, Calif. – March 28, 2019 – Global B2C marketing automation company Selligent Marketing Cloud today announced the availability of its Digital Maturity Calculator, an easy, online audit that any brand can request to assess its digital marketing health. This tool measures a brand’s consumer understanding, challenges and needs by exploring its digital experience from the consumers’ perspective.
Acqueon and Selligent Partner to Integrate Customer and Marketing Data to Engage and Maximize Every Consumer Interaction
DALLAS and SAN JOSE, Calif. – March 26, 2019 – Acqueon Technologies Inc., a leader in proactive customer engagement management, and global B2C marketing automation company, Selligent Marketing Cloud (Selligent), today announced a formal partnership to arm enterprises with the ability to leverage customer journey analytics and preferences, spanning both customer support and digital marketing, to determine the next best actions for customer engagement. The goal is to empower sales and service agents with the real-time, contextual intelligence necessary to maximize the potential of every customer interaction.