Selligent Press Lounge
Covid, habitudes d’achat et communication des marques
PARIS, le 30 novembre 2020 – Le spécialiste de l’automatisation du marketing B2C, Selligent Marketing Cloud présente cette rentrée les résultats de son Enquête Consommateurs. Menée auprès de 5 000 répondants en Europe et aux Etats Unis, l’édition 2020 est riche d’enseignements sur les comportements et les attentes des consommateurs vis-à-vis des marques dans le contexte de pandémie et de crise économique.
CM Group Acquires Selligent Marketing Cloud
NASHVILLE, Tenn. and BRUSSELS, Belgium — (November 2, 2020) — CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide.
Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security Compliance Assessment
SAN JOSE, Calif. – October 1, 2020 –Selligent Marketing Cloud, (“Selligent”), the intelligent omnichannel cloud technology company, today announced that it has successfully completed its System and Organization Controls (SOC®) 2, Type 2 examination, as well as their 2020 HIPAA Security Compliance Assessment. These achievements reflect Selligent’s long-standing commitment to data security and protection.
Selligent Celebrates Consecutive MarTech Breakthrough Award Wins as 2020 Best Overall Marketing Automation Company
SAN JOSE, Calif. and BRUSSELS, Belgium – September 29, 2020 – Selligent Marketing Cloud (Selligent), the intelligent omnichannel cloud technology company, today announced that it has been selected for the third consecutive year as the winner of the 2020 “Best Overall Marketing Automation Company” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in global marketing, sales and advertising technology industries. With its intelligent platform, exceptional service and strong partnerships, Selligent was recognized for empowering marketers to easily target, trigger, and deliver always-relevant and compelling experiences across all digital channels.
Selligent Consumer Study Reports Seismic Shift in Consumer Spending Habits with 60% Prioritizing Purchase of Essential Items
SAN JOSE, Calif. and BRUSSELS, Belgium – September 22, 2020 – Selligent Marketing Cloud (Selligent), the intelligent omnichannel cloud technology company, today published its third annual Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on brand interactions and expectations. This year’s study finds seismic shifts in consumer behavior and changing expectations from brands amid the ongoing effects of the global pandemic.
Selligent and Five9 Partner to Deliver Intelligent, Data-Led Omnichannel Customer Journeys
SAN JOSE, Calif. – September 17, 2020 – Selligent, the intelligent omnichannel cloud technology company, announced today that it has joined the Five9 App Marketplace, merging the capabilities of Selligent Experience Cloud with the Five9 Intelligent Cloud Contact Center for improved omnichannel customer experiences.