Selligent Press Lounge
Leading Online Grocer FreshDirect Selects Selligent Marketing Cloud to Drive Personalized Service and Engagement
PALM SPRINGS, Calif, - eTail West – February 25, 2020 – Global B2C marketing automation company, Selligent Marketing Cloud (Selligent), today announced that online direct-to-consumer grocer, FreshDirect, has chosen the company to power its digital marketing efforts. Known for their quality of grocery and service, the partnership will enable FreshDirect to deliver personalized customer experiences leveraging Selligent’s Universal Customer Profile to tie together demographic, behavioral and transactional data for a unified view of the customer.
Selligent Appoints Karthik Kripapuri as CEO to Lead Next Phase of Growth
SAN JOSE, Calif. and BRUSSELS, Belgium– February 19, 2020 – Selligent Marketing Cloud (“Selligent,” or “the Company”), the intelligent omnichannel marketing and experience cloud platform, today named Karthik Kripapuri Chief Executive Officer (CEO) of the company. Kripapuri will focus on scaling the business and operationalizing the company’s strategy. He succeeds John Hernandez, who led the development of Selligent’s strategy during his tenure, and who will advise Karthik and the Board to ensure a seamless transition.
Selligent Marketing Cloud Successfully Completes Soc 2 Type 2 Examination and HIPAA Security Compliance Assessment
SAN JOSE, Calif. – February 11, 2020 – Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA Security Compliance Assessment. These achievements reflect Selligent’s long-standing commitment to data security and protection. Both efforts were completed by independent, third-party auditing firm, 360 Advanced, Inc.
Selligent Cortex Expands to Deliver AI-Powered Content Recommendations
SAN JOSE, Calif. and BRUSSELS, Belgium – Feb 5, 2020 – Selligent, the intelligent omnichannel marketing and experience cloud platform, today announced the addition of a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Unlike most marketing cloud solutions today that offer only product-based recommendations, Selligent’s new capability leverages Natural Language Processing (NLP) to enable companies to deliver recommendations based on text.
Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign with Vitacost.com
SAN JOSE, Calif. and BRUSSELS, Belgium – January 28, 2020 – Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign. Selligent is also named a finalist in the Marketing Cloud Company category. All winners will be announced and honored at the 2020 DMN Awards ceremony in New York City on February 20. DMN is a leading online resource for marketing data, strategy and technology.
Online Movement and Mindfulness Company GoNoodle Selects Selligent Marketing Cloud to Connect Kids with Fun Content to Stay Active and Healthy
SAN JOSE, Calif. and BRUSSELS, Belgium – January 22, 2020 – Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced that GoNoodle, a leading movement and mindfulness platform focused on helping kids stay active, has chosen Selligent to power curated programs for its online and mobile customers. Selligent’s technology will enable GoNoodle to deliver relevant and seamless omnichannel experiences to its global audience.