Selligent Press Lounge
Selligent Marketing Cloud Powers The United Nations Refugee Agency’s Annual Charity Campaign Delivering 30% Growth in Donations
BRUSSELS, Belgium and NASHVILLE, Tenn. – January 5, 2021 Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform, today unveiled the results of a recent campaign with the UNHCR: The UN Refugee Agency. Working closely with agency partner, Acxiom, Selligent’s omnichannel platform supported the organization’s Ramadan digital Campaign for the MENA region, resulting in a 30% lift in donations from the previous year and an impressive 23% open rate for the campaign emails.
Selligent Awards 2020 Recognize Global Brands for Excellence in Digital Marketing
BRUSSELS, Belgium and NASHVILLE, Tenn. – December 16, 2020 – Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform, today announced the winners of the 2020 Selligent Awards, following a digital ceremony attended by clients and partners around the world. Celebrating excellence in digital marketing, the awards recognize brands for delivering seamless omnichannel marketing and data-powered experiences that meet the evolving needs of consumers today.
CM Group Acquires Selligent Marketing Cloud
NASHVILLE, Tenn. and BRUSSELS, Belgium — (November 2, 2020) — CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide.
Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security Compliance Assessment
SAN JOSE, Calif. – October 1, 2020 –Selligent Marketing Cloud, (“Selligent”), the intelligent omnichannel cloud technology company, today announced that it has successfully completed its System and Organization Controls (SOC®) 2, Type 2 examination, as well as their 2020 HIPAA Security Compliance Assessment. These achievements reflect Selligent’s long-standing commitment to data security and protection.
Selligent Celebrates Consecutive MarTech Breakthrough Award Wins as 2020 Best Overall Marketing Automation Company
SAN JOSE, Calif. and BRUSSELS, Belgium – September 29, 2020 – Selligent Marketing Cloud (Selligent), the intelligent omnichannel cloud technology company, today announced that it has been selected for the third consecutive year as the winner of the 2020 “Best Overall Marketing Automation Company” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in global marketing, sales and advertising technology industries. With its intelligent platform, exceptional service and strong partnerships, Selligent was recognized for empowering marketers to easily target, trigger, and deliver always-relevant and compelling experiences across all digital channels.
Selligent Consumer Study Reports Seismic Shift in Consumer Spending Habits with 60% Prioritizing Purchase of Essential Items
SAN JOSE, Calif. and BRUSSELS, Belgium – September 22, 2020 – Selligent Marketing Cloud (Selligent), the intelligent omnichannel cloud technology company, today published its third annual Selligent Global Connected Consumer Index, a global study of 5,000 consumers focused on brand interactions and expectations. This year’s study finds seismic shifts in consumer behavior and changing expectations from brands amid the ongoing effects of the global pandemic.