Selligent Press Lounge
Selligent Marketing Cloud Unveils Consumer Information Management Tool for Privacy Regulation Preparedness
SAN JOSE, Calif. and BRUSSELS, Belgium – May 22, 2019 – Global B2C marketing automation company Selligent Marketing Cloud (Selligent) today announced the launch of a first-of-its-kind Consumer Information Management tool that provides brands with a self-service interface to support consumer privacy regulations. Available to Selligent Marketing Cloud clients, the tool makes it easy for clients to adhere to consumers’ data privacy requests – from collection or removal of personal information to unsubscribing to communications – all in a few clicks. Currently supporting brands for General Data Protection Regulation (GDPR) compliance in Europe, Selligent also plans to make the Consumer Information Management tool applicable for California’s Consumer Privacy Act (CCPA), to be enacted on January 1, 2020.
Selligent Marketing Cloud Launches Innovation Program to Support Employees’ Technical Creativity
SAN JOSE, Calif. and BRUSSELS, Belgium – May 15, 2019 – Global B2C marketing automation company Selligent Marketing Cloud (Selligent) today announced the launch of a program to recognize and support continuing technical innovations within the company. The Selligent Innovation Program provides the resources necessary to simplify the patent application process for employees while also rewarding inventions created by individuals and teams.
PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns
MUNICH and SAN JOSE, Calif. – May 8, 2019 – Global B2C marketing automation company, Selligent Marketing Cloud, today announced PUMA, one of the world’s leading sports brands, as a client. PUMA will leverage Selligent Marketing Cloud’s technology to automate its digital marketing campaigns, delivering personalized content to consumers in Europe.
Former Five9 Executive Niki Hall Joins Selligent Marketing Cloud as CMO
SAN JOSE, Calif. – May 2, 2019 - Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), leading the company’s global go-to-market strategy, including demand generation, product, client, partner and field marketing and communications, and brand initiatives. Hall will oversee Selligent’s global team of marketers and work closely with regional sales leaders to drive enablement and further the company’s growth. Former CMO Nick Worth has assumed a board member role on Selligent’s Board of Directors.
Selligent Marketing Cloud Honors Innovative Digital Campaigns at Reconnect19 North America
SAN JOSE, Calif. and NEW YORK CITY – April 23, 2019 – Global B2C marketing automation company Selligent Marketing Cloud today announced the winners of the Selligent Awards at its Reconnect19 events held in San Francisco and New York City. Selligent Marketing Cloud recognized exceptional digital marketing strategies, highlighting areas that include personalization, innovation, segmentation and deliverability, among others. Winners were chosen based on their successful campaign execution and results.
Selligent Marketing Cloud’s April Mullen Inducted to 2019 DMN Marketing Hall of Femme ‘Women to Watch’
SAN JOSE, Calif. And NEW YORK – April 18, 2019– Global B2C marketing automation company Selligent Marketing Cloud today announced the induction of its Director of Consumer-First Marketing Adoption, April Mullen, to the “2019 Marketing Hall of Femme -- Women to Watch.” The distinction was chosen and awarded by DMN, the leading provider of marketing intelligence to senior marketers. Mullen is recognized for her expertise in omnichannel marketing, helping brands create data-powered seamless customer experiences and her extensive background in email marketing.