Email

Channels

Email

Evolve your email marketing with advanced capabilities that are easy to use and highly effective at engaging customers in the moment. Put all your data to work and be confident in your ability to send millions of personalized messages in minutes, across channels, and optimized in real-time.

Key Benefits

Simple Creation Process

  • Guided workflows with contextual help to make authoring easy
  • Drag and drop template system for efficiency and brand control among distributed workforces 
  • Ability to work in WYSIWYG or source mode depending upon technical level
  • Library to save, find and and re-use content assets

Testing and Optimization

  • A/B or multi-variant test, control groups or random samples configured through an intuitive interface
  • Configurable rules or automated winner selection with comprehensive reporting
  • Automated conversion for responsively designed emails and forms

Personalized Pages, Forms and Surveys

  • Point and click to customize preference centers, registration forms, and surveys 
  • Extend your email campaign experiences and automatically capture data to update consumer profiles in real time     
  • Automated responsive design conversion without technical coding 

Batch, Triggered, Automated Deployments

  • Send or schedule batch deployments, and see real time results or pause while in process  
  • Trigger active response lifecycle emails from date fields or customer activity
  • Leverage API services for external triggers and CMS integration

Performance, Scale, Security

  • Scalable infrastructure designed to send large volumes of personalized messages quickly and reliably. 
  • Global ISO 27001 certification underlines adherence to highest privacy and data security standards

Deliverability Expertise

  • Team of industry experts to monitor, mitigate and counsel
  • Real time detailed reporting for transparency and troubleshooting
  • Threshold management at account and campaign level
  • Proprietary deployment architecture offers unparalleled reputation management and flexible options for sending via dedicated and shared IP addresses

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