Omnichannel Execution

Omnichannel Execution

Easily launch integrated campaigns and quickly identify cross-channel opportunities by using one platform for all outbound marketing. Instantly react and reinforce messaging to every consumer, on any channel and in real-time.

Set up complex, multi-channel decision-based communication streams with ease.
Efficiently design lifecycle campaigns – incorporating touches across email, SMS, push, social, website, and more.

Selligent Marketing Cloud’s intuitive interface blends ease of use with advanced functionality so that you can create, personalize, test, launch, and optimize highly relevant omnichannel campaigns in real-time. Dramatically improve team work and production efficiency so you can spend more time on the things that really matter to you.

 

Key Benefits

Intuitive journey map designer

Easily create multi-step journeys and link behavior-based triggered messaging across email, mobile, web, offline, and more with our drag and drop and drop interface.

Effectively optimize the experience for every consumer and increase loyalty, engagement and conversions.

Validation and proofing tools to ensure flawless programs

Get access to content preview and approval for every channel, delivery optimization testing, live data sampling and automated responsive design generation to help ensure that every message you deliver reflects your current relationship with your consumer.

Drag-and-drop omnichannel marketing

Use drag-and-drop tools to make it easy to create lifecycle experiences for every step of your customer’s journey.

With our library of intuitive components such as audience filters, split and wait nodes you can easily create highly complex journeys and build your way to automation proficiency.

 

Frequency and prioritization controls

Selligent Marketing Cloud lets you set message frequency controls at the user, campaign, channel, or program level and ensure you’re not overwhelming your customers.

Simply drag-and-drop different prioritization rules to immediately see the impact of your changes.

Set global oversite rules to control messages being scheduled by managers across divisions and geographies.

Content flexibility governed by strict template and permission controls

Every interaction with a consumer is an opportunity to reinforce your brand. Use Selligent Marketing Cloud’s content governance functionality to create a library of approved templates that will ensure branding consistency while giving individual editors flexibility. 

Multi-language functionality

Sending out multiple messages in multiple languages can be complicated but with Selligent Marketing Cloud’s multi-language functionality you can easily define messages in several languages and ensure that when you press send it is sent to the right individual in the right language.

 

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