Behavioral Retargeting

Behavioral Retargeting

Track and gather on-domain browser data in real-time with proprietary tracking tags that create profiles for anonymous visitors and identified customers alike. With Selligent Marketing Cloud, you can use simple, guided workflows to analyze and define your audiences based on their actions, purchase history, or CRM profile data – and retarget those audiences in your lifecycle campaigns based on the rules you establish.

Selligent Marketing Cloud helps you find your high performers, target those with similar data profiles, and design campaigns to match. With our point-and-click interface to guide you through each data selection, and pre-set drivers and toggles for “and/or” exclusions and nesting, we make developing complex query logic easy!

 

Key Benefits

Real-time behavioral tracking enables data-driven personalization

With Selligent Marketing Cloud’s data-driven personalization you can capture any web and email interaction and ensure it is added to a user profile. The data will automatically change any existing rules for triggering or assembling content ensuring that each message reflects the latest interaction with your brand.

Easily employ behavior-based offer targeting

Selligent Marketing Cloud’s behavior-based tracking enables you to serve up offers driven by the rules you set and the context of the person engaging with it. By serving up offers and content based on a consumer’s real-time behavior, you can better pique their interest and increase engagement and response rates.

Use simple segmentation to grow conversions

Maximize your marketing investment and easily identify valuable new segments by segmenting your audiences based on behavior. Selligent Marketing Cloud ensures you have all the right tools you need to help you identify behavioral trends in your consumers and push them into a more convertible threshold. 

Personalize experiences for both known and anonymous visitors

Selligent Marketing Cloud enables you to personalize content for each website visitor – whether known or anonymous

Easily personalize your landing pages or even serve up relevant pop-in offers to drive your unknown visitors to convert and become known ones.

Once identified, visitors will have an even more meaningful experience as you leverage past interaction history and CRM data to customize the content served up with every click.

Blend browse and CRM data to drive conversions  

CRM data is a key pillar of personalization that is made even stronger when combined with interaction data to respond in the moment.

Mapping your browser data with your CRM data enables you to learn about your customers’ interest and adapt to their behaviors as it evolves over time to build loyal relationships and ensure every interaction is relevant.

 

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