When choosing the best email marketing service, decide which features are most important to your business. The best email marketing services make it easy to personalize content and distribute that content through the most effective channel. Selligent is an omnichannel marketing engagement platform that helps marketers in several areas, including relationship management, project services, data services and more.
Marketers should shape marketing strategies and customer segmentation tools specifically around highly targeted groups and create a more personalized approach to brand awareness. While segmentation is important, the goal for every marketing director or CMO should be 1-to-1 relationship marketing and creating a uniquely personal message for every user. Reap the benefits of an easy-to-use platform designed for marketers to test and optimize journeys, campaigns, and individual interactions.
Companies that sell online services and products rely on real-time personalization to engage their customers and provide a unique customer experience. The role of data is integral in this process.
77% of marketers place high value on real-time marketing in their web presence. Most, however, need help to personalize content through messages, market effective response rates, keep customers, use Big Data effectively, or increase profits.
At Selligent, we make the process of real-time personalization easy with our omnichannel campaigns designed with the customer in mind.