Marketers should shape marketing strategies and customer segmentation tools specifically around highly targeted groups and create a more personalized approach to brand awareness. While segmentation is important, the goal for every marketing director or CMO should be 1-to-1 relationship marketing and creating a uniquely personal message for every user. Reap the benefits of an easy-to-use platform designed for marketers to test and optimize journeys, campaigns, and individual interactions.
Ayaz Nanji states that although 77% of marketing teams value real-time personalization as integral to their web sales, most are still unable to fully leverage personalized content through messages, effective response rates, improved customer retention, Big Data, and ROI through sales.
At Selligent, we provide the usability that marketers need with simple and approachable real-time personalization that easily and fluidly connects you to customers.
No other digital channel engages customers more than email that leverages dynamic content to deliver highly personalized messages to their inboxes. On top of just sending out email campaigns, you're now expected to elevate emails into a creative and engaging marketing campaign that promotes your product and brand while delivering value to the customer.
Selligent's omnichannel relationship marketing solution allows marketers to not only apply personalization strategies to your email content, but to also serve up dynamic content at the time of open. Learn about Selligent and gain email personalization strategies.