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April Mullen leads North American client strategy and innovation for Selligent. As an evangelist of Consumer-First marketing, she guides her clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment. April also co-founded the industry group, “Women of Email” and is an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.
Customer Lifecycle Marketing for Your Business
The end goal of consumer lifecycle marketing is to build deeper, more substantial relationships between a brand and the consumer.saas customer lifecycle marketing
Demand Generation Marketing vs. Relationship Marketing
A marketing plan can either focus on goods and services with demand generation, or take a consumer-first approach with relationship marketing.Demand Generation Marketing
Paid Email Service
Using an evolved email marketing strategy with cutting-edge proficiency can dramatically increase a company’s effectiveness in improving the company-consumer relationship.paid email service
How to Engage in Customer Lifecycle Marketing
Track the buying stages of your customer to better prioritize and forecast the health of your business through customer lifecycle marketing.consumer life cycle
Why You Need Integrated Marketing Strategies
Using an integrated approach enables CMOs and marketing professionals to identify consumers and interact with them across various channels.integrated marketing
Native Omnichannel Execution
With Selligent's Engagement Sphere, the natively integrated omnichannel execution tools use proprietary Data Core to automatically adapt to changing consumer needs in real-time.native omnichannel execution
Tips and Strategies for the Best Email Marketing Campaign
Selligent's relationship marketing solution can help your email marketing campaign reach all of your customers in real-time, collect data, and drive ROI.email campaign marketing
Top Customer Retention Marketing Strategies
Marketers who focus on the context of their omnichannel campaigns see a higher customer retention rate and more brand loyalty.customer retention strategies
Better understand customer segmentation through Selligent's omnichannel engagement platform, and learn why you need a 1-to-1 approach to relationship marketing.customer segments