April Mullen

April Mullen

Director of Consumer-First Adoption

  


April Mullen leads North American client strategy and innovation for Selligent. As an evangelist of Consumer-First marketing, she guides her clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment. April also co-founded the industry group, “Women of Email” and is an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis.

Tips To Overcome Testing Barriers

May 16, 2017  advice

Five Ways Email Will Evolve in 2017

Jan 06, 2017  advice

5 Steps To Cross-Channel Success

Apr 19, 2016  advice

Giving Thanks to Email

Nov 20, 2015  advice

5 Holiday Retail Strategies for October

Oct 15, 2015  inspiration

Gmail Events Enhance Email Utility

Sep 15, 2015  Email

Top 3 Lessons From Contextual Marketing Violations

Aug 20, 2015  Contextual-Marketing