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Anna spends her days weaving words together and measuring their impact as a content marketing manager in Selligent’s Silicon Valley office. But don’t let her Californian tan fool you - she’s a native Belarusian who speaks 5 languages. With half a decade of experience in digital marketing, she has worked for both consumer and B2B brands and specializes in mobile marketing, content, and analytics. Anna marketed several award-winning fitness apps and helped optimize app store page conversion for some of the world’s largest mobile developers. When she’s not working on content, you can find her lifting weights in the gym, hiking, or mastering alternative ways to brew coffee.
Customer Lifecycle Marketing | Selligent’s SaaS Platform
The end goal of consumer lifecycle marketing is to build deeper, more substantial relationships between a brand and the consumer.saas customer lifecycle marketing
Customer Lifecycle Management Will Improve Your Business
Get the most out of the consumer lifecycle steps: reach, acquisition, conversion, retention, and loyalty.consumer life cycle
Customer Retention Strategies Through Personalization
For customer loyalty and retention to work, an emphasis must be made on personalization and optimizing content that customers are consuming.customer retention strategies
Dynamic Email Content
Using dynamic content in your email marketing can increase ROI and establish customer loyalty across channels.dynamic email content
Engaged Customer Lifecycle
Selligent’s ability to enhance each step of the customer lifecycle through personalized content leads to loyal customers and repeat business.customer lifecycle
Defining Cross-Channel vs. Multi-Channel Marketing
With cross-channel marketing, you can define and analyze the effectiveness and ROI of your marketing campaigns.cross channel marketing definition
Real-Time Personalization in Digital Marketing
Real-time personalization and a 1-to-1 relationship marketing strategy is crucial for digital marketing professionals.digital marketing personalization
Customer Analytics | How to Build Customer Loyalty
Customer analytics is made easier when the right platform is used because it can help locate high performers and target individuals who have comparable data profiles.customer analytics
How Email Marketing Software Features Drive ROI | A Comparison
In comparison to direct mail marketing, email marketing software can drive ROI significantly.email marketing software comparison