Jason probably spends too much thinking about word choice, syntax and grammar, but his innate love of language has enabled him to create a successful career in marketing that has spanned more than 20 years. Over that time, he has augmented his communications skills with the pillars of direct marketing—targeting, testing, and optimization. Based in Silicon Valley, Jason helps Selligent nurture relationships with customers and prospects using targeted storytelling that emphasizes value over features. When he's not connected to his keyboard, he can be found hiking and biking around the Bay Area with his wife and two daughters.
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