Selligent X@ 7.5 - : an intelligent CRM suite

Selligent X@ 7.5

more than 75000 users

As a leader and specialist in heating solutions that enhance energy efficiency, decor and living comfort on the French market, Acova has to maintain a position at the forefront of innovation by offering original and aesthetic radiators of exceptional dimensions with a wide range of colours and individual finishes. At the same time, these radiators must provide superb performance. Often copied by its competitors, Acova not only has to shine with its innovative abilities but also with the quality of its customer services. Mission accomplished with Selligent!         To be in a position to carry out its sales strategy, AG2R, the leading French inter-occupational supplementary welfare group, realised that it had to implement a customer relationship management tool. In 1998, the group opted for Selligent due to its functional coverage and great flexibility.         Analis is one of Belgium’s leaders in the market for scientific laboratory instruments, with nearly 80 years serving its clients. Just a few years ago, its sales force had no particular tool for managing its activity; the lack of visibility on client information hampered sales effectiveness and was damaging for the quality of their client relations. But that is all in the past now.         The second largest group on the European pharmaceutical market and active in seven major fields of treatment (oncology, cardiology, neurology, gastroenterology, infectiology, anaesthetics and pneumology), AstraZeneca generates 40% of its turnover with its flagship drug, the leader on the ulcer pill market. To pave the way for the upcoming economic challenges, AstraZeneca has recently equipped itself with a system to manage its relationship with its prescribers based on the Selligent software. It is above all the flexibility of the tool and the reactivity of the Selligent teams that won over the pharmaceutical group.         With more than 2,500 employees worldwide and a sales organisation covering over 40 countries, Bahco Tools has amassed a huge database of customer and supplier contacts. Converting that vast data store into meaningful information was no mean task. But with Selligent’s CRM solution, the central database has turned out to be a very efficient tool indeed.         The six divisions of group buw offer a network of in-depth relationship management skills. Indeed, buw, which was founded in 1993, is something of a shooting star in the branch. At its offices in Munich, Münster and Halle and its headquarters at Osnabrück, 1500 employees work at the success of such prestigious clients as BMW, Debitel and Miele. The six buw divisions provide a full palette of relationship management services, from consulting and planning right through to training and advanced workshops for customer service managers in the buw customer care academy. To get a better handle on relationships with its own clients, buw decided to implement a powerful CRM solution. After a detailed analysis, one solution came out tops: the Selligent CRM system.         When Joe Chan, IT Director for Coface UK & Ireland, was given the mission of implementing a CRM system serving nearly two-thirds of the company’s staff in departments as diverse as Sales, Marketing, Risk and the Service Centre, and all in six month’s time, it was do or die. Joe needed to find a tool that could support multi-channel, multi-product processes in a complex sales environment, whilst remaining easy to configure and to use, to allow the whole project to be managed in-house, from specification to implementation to roll-out.         With the deregulation of the energy market, Gaz de France will have to face up to heightened European competition. In this new competitive context, gaining customer loyalty is of prime importance. That is why, in 2000, it decided to standardise its sales information system and to equip its new sales division with a tool that would allow it to take up the future challenges.         In order to remain competitive in a world where real-time information is crucial, Gefco, one of the top ten players in the transport and logistics industry in Europe, needed to consolidate and centralise the information relating to the 40,000 customers that make up its portfolio         Hansa Luftbild AG is world leader in aerial photography and associated products and services. It is very important that the company be attuned to each of its 30,000 or so clients in what is by nature an international market. On the one hand, subsidiaries in such markets as the Arab states or China must drive business development locally. On the other hand, sales processes need to be harmonised. Then again, the common client database must be consistent at all times and accessible across the board. In short, Hansa Luftbild needed an up-to-the-minute CRM system as a solid stepping stone to long-term growth. Thanks to Selligent, Hansa Luftbild is now in a position to enhance the quality of its offerings. But above all, it can guarantee consistency across different regions. In view of the international scope of its client base, that makes for a real competitive advantage.         Hansen Transmissions is one of the world’s leading manufacturers of gears and drives. For the past few years, the company has also played a key role in wind turbine equipment. It is supported by a worldwide network of subsidiaries and sales and service centres. In view of the growing globalisation of its business, Hansen Transmissions realised it needed to be able to create a very precise blueprint of its international customer base so as to work in a more structured, efficient way.         Groupe Heppner is a family-owned enterprise founded over 80 years ago. It is France’s leading independent transport and logistics group. Following its acquisition of XP France in 2004, it became clear that the group needed a centralised information system. To be in a position to run all its business lines in a consistent manner yet sustain its reputation as a supplier with close links to its customers, Groupe Heppner entrusted Selligent with the consolidation of all its client data.         Recognising a need to improve their sales and marketing activities, IBS decided to implement a CRM system. Selligent proved to be the best solution to meet its requirements. IBS has now integrated the Selligent solution into the product offering that it proposes to its own clients         The number one on the ice cream market in Belgium, IJsboerke wanted to modernise its door-to-door delivery services in order to better meet the needs of its customers. The « Ice On Demand » project, based on the Selligent software, allows the company to take into account the preferences of its customers at all levels.         INA, France’s Institut National de l’Audiovisuel, is a public organisation with an industrial and commercial role that was founded in 1974 when ORTF, the state-run radio and television corporation, was dismantled. INA compiles, stores, restores and provides access to France’s audiovisual heritage, and runs research, production and training operations to keep a finger on the audiovisual sector’s pulse. It recently entrusted Selligent with the task of streamlining its product offering and managing its customer relationships.         Kreussler is a modern chemical company. It is European leader in cleaning agents for textiles and aims to become technology leader in detergent chemistry and laundry technology. Kreussler is an innovative family-owned enterprise that was looking for a future-oriented CRM solution to bring enhanced support to its sales force and its customer service department. Selligent’s CRM system soon proved to be the right tool, and around three months later, Kreussler had a working CRM solution based on the Selligent Xi application. It is a solution that clearly enhances services to clients and quality levels. It also makes knowledge management that much easier.         Selligent rollout at MAN Roland Belgium exemplary for whole group         For 60 years, Mutuelle de l’Est has asserted itself as a key player in the Alsace mutual fund landscape in eastern France. It is above all a supplementary healthcare insurance fund that also manages the primary healthcare coverage for the professions and civil servants. To enhance the loyalty of the 160,000 or so people it covers, management introduced a call centre in 2006. Selligent was entrusted with its customer relations component.         A fast expanding French company, Press Index is specialised in media tracking for businesses and public relations agencies. It adopted Selligent in 2000 to organise its sales and marketing approach. After successfully carrying out its system migration, Press Index is ready to conquer Europe.         Publiprint is the advertising arm of the Delaroche group. It sells advertising space for all the group’s publications. Publiprint called on Selligent to inject a dose of professionalism and efficiency in its relations with clients.         The number one pension fund in France, Réunica wanted to equip itself with a true CRM system allowing information to be consolidated and shared in order to provide its sales force with a complete and succinct overview of the customer base. In 2001, Réunica chose Selligent because of its ease of use and integration.         Sanef is a European transport and telecommunications infrastructure operator managing a network of 1743 kilometres of motorways in the North and East of France as well as in Normandy. It is also a pioneer of electronic toll collection and indeed French market leader in this area. Sanef decided to introduce a CRM system covering all its business areas and, in December 2004, opted for the Selligent-Bull Services partnership. The sound relations with the integrator played a decisive role in the success of the project.         Skandia is an insurance company of Swedish origin that now belongs to the financial services group, Old Mutual. Its speciality is long-term savings products and financial investments and it has been operating in France since 2002. In 2004, Skandia France called on Selligent to build a customer database accessible by everyone in the company. Two years later, with the aim of offering optimal service quality to all its brokers, it entrusted the same software developer with the customer service management tool.         To meet the needs of its sales force, faced with the growing demands of a diverse customer base and to provide management with key performance indicators, Sodexho Pass, the leader in Food and Management services, needed a first class sales management tool. The company has been using Selligent since 1999.         Since 2001, France’s No. 2 wholesale insurance broker, the Solly Azar group, has entrusted Selligent with the management of its network of intermediaries. It was one of the first companies to make the move to Selligent X@ in 2006. The successful migration gave a real boost to the sales and marketing department         Sud-Ouest Mutualité is a cross-professional mutual fund covering the south-west of France. It has always prided itself on anticipating its members’ expectations. Its desire to stand out in an increasingly competitive environment led Sud-Ouest Mutualité to set out a strategy with the aim of becoming the first mutual fund to offer its members genuine “made-to-measure” coverage. To support this strategy, it needed to introduce an integrated technology solution. It entrusted Selligent with the CRM component of that solution.         The Viamédia advertising sales agency was originally dedicated to the Télégramme regional daily. In 2001, it opened up to outside publishers. The new needs emanating from the rapid expansion of its business let the company to home in on CRM in 2005. Today, Viamédia has around 100 Selligent users.         For over 260 years, Vilmorin has played an important role in botanical and agronomical research. Today the company is specialised in the selection, production and distribution of vegetable and tree seeds to the profession. Vilmorin has been using Selligent for 10 years to manage its sales force activity in France and has just installed a new system for its international representatives         Win is a telecommunications systems and services integrator for the business world. It is also a pioneer in IP telephony. Win sees its mission as supporting enterprises and institutions throughout their telecommunications projects. As a subsidiary of the Belgian Belgacom group, it can offer the solutions of a major telecommunications partner yet has the flexibility and dynamism of an SME. To optimise its relations with its customers and prospects, but also to ensure that its 70-odd employees share the same tools and strategies, Win opted for the Selligent solution. Seems logical – an SME serving an SME.         The Zehnder Group is a leading supplier of radiators and comfort-ventilation systems. It runs subsidiaries and branches throughout Europe, the USA and China, and the quality of its products and services explains much of its success in that fiercely competitive market. Innovation and know-how are at the core of Zehnder’s philosophy. It is hardly surprising, therefore, that Zehnder is also keen on forward-looking solutions when it comes to organizing its in-house processes.        

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saas crm

Get your CRM solution off the ground fast, and then scale it up smoothly, in sync with your growing needs.

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Selligent Customer care

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Customer Relationship Management is a business strategy designed to optimise profitability, revenue, customer satisfaction and loyalty, and Customer Care is central to that.

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