Social

Channels

Social

Selligent’s suite of social media solutions were developed specifically for the needs of the relationship marketer. Drive social connections and extend the reach of your cross-channel programs with powerful direct-response campaigns on Facebook, Twitter, Pinterest, and more.

Key Benefits

Social Data Enrichment

Collect valuable social data to help enrich consumer profiles and enhance consumers’ experience.

  • Improve data integrity with social sign-on 
  • Drag and drop enablement of social sign-on for Facebook, Twitter and a variety of other social networks
  • All permissioned social login data is collected and available for targeting and personalization

Social Sharing

Enable consumers to share and react to your messages in real time through our social sharing widgets.

  • Leverage simple social widgets to amplify any communication including forms and landing pages
  • Use your influencers and incentivize viral sharing
  • Extend the life of your marketing messages with pass-along value

Integrated Publishing

Leverage real-time content to encourage engagement with your social accounts.

  • Enhance your messages with rich social media content streams from Facebook, Twitter, Instagram and many more 
  • Coordinate automated cross-channel publishing by incorporating social publishing into journeys
  • Pre-defined templates available or create your own

Social Targeting

Easily blend CRM and social behavioral data to identify and retarget consumers across social platforms.

  • Join your customer’s conversations with real time social triggers included in your journey  
  • Use our drag and drop Facebook Custom Audience and Google Customer Match components in your journeys to extend your social reach
  • Link your audience data in a journey to Facebook and Google
  • Add social advertising directly from within Selligent Marketing Cloud