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Humanizing Data Capture to Captivate Your Consumer

The EU General Data Protection Regulation (GDPR) will toughen expectations of how brands can use individual data and when. But the GDPR is more than a matter of compliance - it’s an opportunity to build trust and transparency between the customer and the brand. Just ask Thomas Curwen, Founder of Kii Marketing, who believes that instead of dreading the GDPR, use it as a way to strengthen customer relationships.

In this webinar, you’ll learn:

  • Tactics and ideas to use the GDPR to both enhance your customer relationships and reduce risk
  • Tips on how to define the value and risk of the data you currently capture
  • Ways to better understand your customer’s attitude to the data privacy, and to inspire your customers to offer more data in return for better customer experience

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